Cricut vs Fiskars:Which is more popular?
In September 2026, Cricut had more branded searches than Fiskars among craft supplies worldwide. Cricut had about 823,000 branded searches, while Fiskars had 167,000. Cricut made up 48.5% of all craft supply searches we track, and Fiskars accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about craft supplies, Cricut appeared in three of the four answers and Fiskars in two. Fiskars was mentioned before Cricut in two out of three answers.
Who do people search for more?
Cricut, about 5 searches for every 1 for Fiskars
Who does AI mention more?
Cricut, mentioned in 3 of 4 answers, Fiskars in 2
Who does AI recommend more?
Fiskars, named ahead of Cricut in 2 of 3 answers
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Top craft supplies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Cricut was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Fiskars was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Fiskars was listed before Cricut in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Arteza1st- FolkArt2nd
- Cricut3rd
- Fiskars3rd
Crayola5th
Faber-Castell6th
American Crafts7th
Sizzix8th
Spellbinders–
Silhouette–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cricut3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Arteza3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Faber-Castell2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Crayola2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fiskars2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- FolkArt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sizzix1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- American Crafts1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Spellbinders0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Silhouette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about craft supplies
4 answers
Asked ChatGPT
“Which craft supplies brand should I buy?”
Asked ChatGPT
“What are the best craft supplies brands?”
Asked ChatGPT
“What's the best craft supplies brand for hobby projects?”
Searched Google, AI Overview
“craft supplies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“scrapbooking supplies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Cricut or Fiskars more popular in search?
This chart shows how often people search Google for Cricut and Fiskars by name. Each line represents a brand's share of searches for all ten craft supplies we track, month by month, from English-language searches worldwide.
Share of searches by month for Cricut, Fiskars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cricut | Faber-Castell | Crayola | Fiskars | FolkArt | Spellbinders | Sizzix | Silhouette | American Crafts | Arteza |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.6% | 21.7% | 11.9% | 9.4% | 4.4% | 2.4% | 1.1% | 0.34% | 0.26% | <0.01% |
| Nov 2025 | 52.5% | 19.3% | 10.5% | 9.8% | 3.9% | 2.1% | 1.2% | 0.45% | 0.23% | <0.01% |
| Dec 2025 | 53.2% | 19.6% | 10.7% | 8.8% | 3.9% | 1.8% | 0.96% | 0.81% | 0.23% | <0.01% |
| Jan 2026 | 46.7% | 25.5% | 9.4% | 9.1% | 5.1% | 2.3% | 1% | 0.4% | 0.46% | <0.01% |
| Feb 2026 | 44.9% | 24.6% | 11% | 10.2% | 4.9% | 2.2% | 0.99% | 0.38% | 0.81% | <0.01% |
| Mar 2026 | 45% | 20.1% | 13.5% | 12.7% | 4% | 2.7% | 0.99% | 0.38% | 0.54% | <0.01% |
| Apr 2026 | 44.6% | 19.9% | 13.3% | 13.7% | 4% | 2.7% | 0.98% | 0.38% | 0.44% | <0.01% |
| May 2026 | 49.2% | 18% | 12% | 12.9% | 3.6% | 2.4% | 0.72% | 0.34% | 0.72% | <0.01% |
| Jun 2026 | 47.5% | 17.4% | 14.2% | 11.9% | 4.3% | 2.9% | 0.85% | 0.4% | 0.7% | <0.01% |
| Jul 2026 | 45.4% | 20.3% | 13.6% | 12.2% | 4.1% | 2.7% | 1% | 0.31% | 0.45% | <0.01% |
| Aug 2026 | 44.9% | 24.6% | 13.4% | 10.2% | 3.3% | 2.2% | 0.81% | 0.31% | 0.24% | <0.01% |
| Sep 2026 | 48.5% | 21.7% | 11.8% | 9.8% | 4.4% | 2.4% | 0.87% | 0.34% | 0.21% | <0.01% |
How has the Cricut and Fiskars comparison changed over the last 12 months?
3 findings
- Cricut was ahead of Fiskars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cricut’s share of searches among craft supplies worldwide moved from 48.6% to 48.5%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Fiskars’ share of searches among craft supplies worldwide moved from 9.4% to 9.8%, and its estimated monthly branded searches moved from 159K to 167K.
How did search popularity change for craft supplies worldwide in September 2026?
1 change
In September 2026, Cricut gained share of searches among craft supplies worldwide, from 44.9% to 48.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Cricut’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among craft supplies
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