Brandwave

Eley vs Gardena:Which is more popular?

In September 2026, Gardena had more branded searches than Eley among garden hose brands worldwide. Gardena had about 201,000 branded searches, while Eley had 12,500. Gardena made up 75.5% of all garden hose brand searches we track, and Eley accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about garden hose brands, Eley appeared in two of the four answers and Gardena in none.

Among garden hose brands worldwide in September 2026

Who do people search for more?

Gardena, about 16 searches for every 1 for Eley

Gardena 201K searchesEley 12.5K searches

Who does AI mention more?

Eley, mentioned in 2 of 4 answers, Gardena in 0

Eley in 2 of 4Gardena in 0 of 4

Who does AI recommend more?

Eley, the only one of the two named

Eley first in 2Gardena never named

Follow Eley vs Gardena and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top garden hose brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Eley was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Gardena did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Flexzilla1st
  2. Dramm2nd
  3. Eley3rd
  4. Gilmour4th
  5. Gardena–
  6. Hoselink–
  7. Nylex–
  8. Holman–
  9. Pope–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Flexzilla4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dramm3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Eley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gilmour2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gardena0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hoselink0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nylex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Holman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pope0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about garden hose brands

4 answers

  • Asked ChatGPT

    “Which garden hose brand should I buy?”

    1. 1Flexzilla
    2. 2Eley
    3. 3Dramm

  • Asked ChatGPT

    “What are the best garden hose brands?”

    1. 1Flexzilla
    2. 2Dramm
    3. 3Eley
    4. 4Gilmour

  • Asked ChatGPT

    “What's the best garden hose brand for watering the garden?”

    1. 1Flexzilla
    2. 2Gilmour
    3. 3Dramm

  • Searched Google, AI Overview

    “best garden hose”

    1. 1Flexzilla

  • Searched Google, AI Overview

    “expanding garden hose”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Eley or Gardena more popular in search?

This chart shows how often people search Google for Eley and Gardena by name. Each line represents a brand's share of searches for all nine garden hose brands we track, month by month, from English-language searches worldwide.

Eley and Gardena among garden hose brands worldwide, by month

Share of searches by month for Gardena, Eley. The figures are in the table below the chart.

View monthly share of searches table
MonthGardenaHoselinkEleyFlexzillaNylexDrammGilmourHolmanPope
Oct 202568.9%20.7%4.9%2.3%1.5%1%0.3%0.25%0.25%
Nov 202565.9%24.2%5%2.2%1.2%0.96%0.19%0.24%0.19%
Dec 202565.4%24%4.6%2.6%1.4%1.2%0.16%0.35%0.29%
Jan 202664.9%23.8%5%2.6%1.7%1.2%0.15%0.35%0.28%
Feb 202677.6%12.7%4.5%2.1%1.4%1.1%0.23%0.23%0.15%
Mar 202677.8%8.6%4.7%2.1%0.75%5.7%0.26%0.08%0.08%
Apr 202681.5%9%5.5%2.2%0.64%0.8%0.29%0.07%0.06%
May 202684.2%7.6%4.6%1.9%0.54%0.82%0.3%0.05%0.04%
Jun 202683.6%7.5%4.6%2.2%0.66%1%0.3%0.06%0.04%
Jul 202683.4%7.5%4.5%2.2%0.8%1%0.44%0.07%0.06%
Aug 202680%10.8%4.8%2.1%0.78%0.94%0.33%0.1%0.1%
Sep 202675.5%15.2%4.7%2%1.1%0.9%0.27%0.22%0.15%

How has the Eley and Gardena comparison changed over the last 12 months?

3 findings
  • Gardena was ahead of Eley in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eley’s share of searches among garden hose brands worldwide moved from 4.9% to 4.7%, and its estimated monthly branded searches moved from 11.7K to 12.5K.
  • Across the 12 months ending September 2026, Gardena’s share of searches among garden hose brands worldwide moved from 68.9% to 75.5%, and its estimated monthly branded searches moved from 165K to 201K.

How did search popularity change for garden hose brands worldwide in September 2026?

1 change

  1. In September 2026, Gardena lost share of searches among garden hose brands worldwide, from 80% to 75.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Eley’s and Gardena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eley

2 branded search terms

  • eley
  • eley hose reel

Gardena

1 branded search term

  • gardena

How the Brand Demand Index is measured

Other head-to-heads among garden hose brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free