Brandwave

How popular isOrbit?

In September 2026, people searched for Orbit by name about 20,600 times worldwide, a 24.8% increase from the previous year. These searches made up 7% of all global watering system brand searches, placing Orbit fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about watering system brands, Orbit appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Orbit is the fourth most searched of 7 competitors and the second most recommended in AI answers.

  1. GardenaShare of searches 68%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Rain BirdShare of searches 11.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. NetafimShare of searches 9.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OrbitShare of searches 7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. RachioShare of searches 4.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top watering system brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Orbit was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Orbit is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rain Bird1st
  2. Orbit2nd
  3. Rachio3rd
  4. DripWorks4th
  5. Gardena5th
  6. Netafim–
  7. Holman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DripWorks4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rain Bird3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orbit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rachio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Netafim0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about watering system brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which watering system brands compete with Orbit?

Orbit against watering system brands worldwide, by month

Share of searches by month for Gardena, Rain Bird, Netafim, Orbit, Rachio. The figures are in the table below the chart.

View monthly share of searches table
MonthGardenaRain BirdNetafimOrbitRachioDripWorksHolman
Oct 202563.9%12.8%10.5%6.4%5.7%0.39%0.23%
Nov 202568.8%11.3%11.3%3.8%4.1%0.37%0.25%
Dec 202568.5%11.3%11.3%4.1%4.1%0.37%0.37%
Jan 202666.8%11%13.4%4%4%0.49%0.36%
Feb 202670.8%9.5%11.6%3.8%3.5%0.56%0.21%
Mar 202672.6%9.8%8%5.3%3.6%0.7%0.08%
Apr 202671.9%11.8%5.3%6.5%3.5%0.86%0.06%
May 202672%11.8%4.3%7.4%3.5%0.86%0.04%
Jun 202669.9%11.5%6.3%7.2%4.2%0.84%0.05%
Jul 202669.2%11.4%6.2%8.4%4.2%0.55%0.06%
Aug 202667%13.5%7.4%7.6%4%0.44%0.09%
Sep 202668%11.2%9.2%7%4.1%0.44%0.2%

  1. 1.Gardena

    68%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +1 points.

  2. 2.Rain Bird

    11.2%

    Held 2nd. 33.1K estimated branded searches, -33.1% vs prior month. Share -2.3 points.

  3. 3.Netafim

    9.2%

    Moved from 4th to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.Orbit

    7%

    Moved from 3rd to 4th. 20.6K estimated branded searches, -26.4% vs prior month. Share -0.7 points.

  5. 5.Rachio

    4.1%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  6. 6.DripWorks

    0.44%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

  7. 7.Holman

    0.2%

    Held 7th. 590 estimated branded searches, +84.4% vs prior month. Share +0.1 points.

Compare popularity between Orbit and its closest rivals

Every comparison with Orbit

12 comparisons

How has branded search demand for Orbit changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Orbit worldwide rose from 16.5K to 20.6K.
  • Across the 12 months ending September 2026, Orbit’s share of searches among watering system brands worldwide increased from 6.4% to 7%.
  • Across the 12 months ending September 2026, Orbit’s share of searches among watering system brands worldwide peaked at 8.4% in July 2026 and was lowest at 3.8% in February 2026.

How did search popularity change for watering system brands worldwide in September 2026?

6 changes

  1. In September 2026, Netafim overtook Orbit to rank 3rd among watering system brands worldwide, with 9.2% of the searches.

  2. In September 2026, Gardena gained share of searches among watering system brands worldwide, from 67% to 68%.

  3. In September 2026, Rain Bird lost share of searches among watering system brands worldwide, from 13.5% to 11.2%.

  4. In September 2026, Orbit lost share of searches among watering system brands worldwide, from 7.6% to 7%.

  5. Estimated monthly branded searches for DripWorks worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Rachio worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are Orbit’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Orbit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • orbit b hyve
  • orbit irrigation
  • orbit sprinkler
  • orbit timer

Do you work for Orbit? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Orbit compete?

Orbit is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Watering system brands4th of 77%Shown above
Garden watering brands3rd of 87.4%Show ranking
Irrigation brands3rd of 522.9%Show ranking
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