Brandwave

How popular isRain Bird?

In September 2026, people searched for Rain Bird by name about 33,100 times worldwide, about the same as the previous year. These searches made up 11.9% of all global watering system brand searches, placing Rain Bird second out of seven brands. When we asked both ChatGPT and Google AI Overviews about watering system brands, Rain Bird appeared in three of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Rain Bird is the second most searched of 7 competitors and the most recommended in AI answers.

  1. GardenaShare of searches 72.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Rain BirdShare of searches 11.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. NetafimShare of searches 9.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. RachioShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Orbit World TravelShare of searches 1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top watering system brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rain Bird was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rain Bird is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rain Bird1st
  2. Orbit World Travel2nd
  3. Rachio3rd
  4. DripWorks4th
  5. Gardena5th
  6. Netafim–
  7. Holman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DripWorks4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rain Bird3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orbit World Travel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rachio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Netafim0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about watering system brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which watering system brands compete with Rain Bird?

Rain Bird against watering system brands worldwide, by month

Share of searches by month for Gardena, Rain Bird, Netafim, Rachio. The figures are in the table below the chart.

View monthly share of searches table
MonthGardenaRain BirdNetafimRachioOrbit World TravelDripWorksHolman
Oct 202567.4%13.5%11.1%6%1.3%0.41%0.24%
Nov 202570.7%11.6%11.6%4.2%1.2%0.38%0.25%
Dec 202570.5%11.6%11.6%4.2%1.4%0.38%0.38%
Jan 202668.6%11.3%13.8%4.1%1.4%0.51%0.37%
Feb 202672.7%9.8%11.9%3.6%1.2%0.57%0.21%
Mar 202676.1%10.2%8.4%3.7%0.73%0.73%0.08%
Apr 202676.5%12.6%5.6%3.8%0.58%0.91%0.07%
May 202677.4%12.7%4.7%3.8%0.47%0.93%0.04%
Jun 202674.9%12.3%6.7%4.5%0.57%0.9%0.05%
Jul 202675%12.3%6.8%4.5%0.78%0.6%0.06%
Aug 202671.9%14.5%7.9%4.3%0.84%0.47%0.09%
Sep 202672.3%11.9%9.7%4.4%1%0.47%0.21%
  1. 1.Gardena

    72.3%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +0.4 points.

  2. 2.Rain Bird

    11.9%

    Held 2nd. 33.1K estimated branded searches, -33.1% vs prior month. Share -2.6 points.

  3. 3.Netafim

    9.7%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.Rachio

    4.4%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. Held 5th. 2.8K estimated branded searches, -3.1% vs prior month. Share +0.2 points.

  6. 6.DripWorks

    0.47%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

  7. 7.Holman

    0.21%

    Held 7th. 590 estimated branded searches, +84.4% vs prior month. Share +0.1 points.

Compare popularity between Rain Bird and its closest rivals

Every comparison with Rain Bird

16 comparisons

How has branded search demand for Rain Bird changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rain Bird worldwide held steady at 33.1K.
  • Across the 12 months ending September 2026, Rain Bird’s share of searches among watering system brands worldwide decreased from 13.5% to 11.9%.
  • Across the 12 months ending September 2026, Rain Bird’s share of searches among watering system brands worldwide peaked at 14.5% in August 2026 and was lowest at 9.8% in February 2026.

How did search popularity change for watering system brands worldwide in September 2026?

6 changes
  1. In September 2026, Netafim gained share of searches among watering system brands worldwide, from 7.9% to 9.7%.

  2. In September 2026, Rain Bird lost share of searches among watering system brands worldwide, from 14.5% to 11.9%.

  3. Estimated monthly branded searches for DripWorks worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

  4. Estimated monthly branded searches for Gardena worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  5. Estimated monthly branded searches for Rachio worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Orbit World Travel worldwide fell 15.2% over 12 measured months, from 3.3K to 2.8K in September 2026.

How are Rain Bird’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rain Bird’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rain bird

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How the Brand Demand Index is measured

Where does Rain Bird compete?

Rain Bird is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Watering system brands2nd of 711.9%Shown above
Garden watering brands2nd of 812.2%Show ranking
Sprinkler timer brands2nd of 512.7%Show ranking
Sprinklers2nd of 512.9%Show ranking
Soaker hose brands2nd of 412.9%Show ranking
Irrigation brands1st of 540.8%Show ranking
Sprinkler heads brands1st of 375.7%Show ranking
Creator with pink hair and a pink jacket

Is Rain Bird your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.