Brandwave

How popular isDramm?

In September 2026, people searched for Dramm by name about 2,400 times worldwide, about the same as the previous year. These searches made up 0.24% of all global hose connector brand searches, placing Dramm sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about hose connector brands, Dramm appeared in two of the four answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Dramm is the sixth most searched of 8 competitors and the third most recommended in AI answers.

  1. KarcherShare of searches 66.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. GardenaShare of searches 19.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. NetaShare of searches 10.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. HozelockShare of searches 1.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  5. DrammShare of searches 0.24%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top hose connector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dramm was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Dramm is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gilmour1st
  2. Gardena2nd
  3. Dramm3rd
  4. Hozelock4th
  5. Karcher–
  6. Neta–
  7. Claber–
  8. Draper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gardena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dramm2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gilmour2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hozelock1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Karcher0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Neta0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Claber0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Draper0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hose connector brands

4 answers
  • Asked ChatGPT

    “Which hose connector brand should I buy?”

    1. Asked ChatGPT

      “What are the best hose connector brands?”

      1. 1Gilmour
      2. 2Dramm
      3. 3Gardena
    2. Asked ChatGPT

      “What's the best hose connector brand for easy watering?”

      1. 1Gardena
      2. 2Gilmour
      3. 3Dramm
      4. 4Hozelock
    3. Searched Google, AI Overview

      “garden hose connector”

      Google showed no AI Overview for this search.

    4. Searched Google, AI Overview

      “hose fittings”

      1. 1Gardena

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which hose connector brands compete with Dramm?

    Dramm against hose connector brands worldwide, by month

    Share of searches by month for Karcher, Gardena, Neta, Dramm. The figures are in the table below the chart.

    View monthly share of searches table
    MonthKarcherGardenaNetaHozelockClaberDrammGilmourDraper
    Oct 202571.9%14.4%11.8%1.3%0.38%0.21%0.06%<0.01%
    Nov 202575.8%12.5%10.2%0.92%0.27%0.18%0.04%<0.01%
    Dec 202575.8%12.4%10.1%1.1%0.27%0.22%0.03%<0.01%
    Jan 202673.9%12.1%12.1%1.3%0.32%0.22%0.03%<0.01%
    Feb 202673.5%14.7%9.8%1.3%0.39%0.21%0.04%<0.01%
    Mar 202670.9%17.5%7.8%1.9%0.47%1.3%0.06%<0.01%
    Apr 202669.1%20.9%6.2%2.8%0.69%0.2%0.07%<0.01%
    May 202661%27.5%6.7%3.7%0.74%0.27%0.1%<0.01%
    Jun 202660.1%26.9%8%3.6%0.88%0.32%0.1%<0.01%
    Jul 202662.8%23%8.4%4.6%0.76%0.27%0.12%<0.01%
    Aug 202667.3%20.1%9%2.7%0.54%0.24%0.08%<0.01%
    Sep 202666.6%19.9%10.9%1.8%0.53%0.24%0.07%<0.01%
    1. 1.Karcher

      66.6%

      Held 1st. 673K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

    2. 2.Gardena

      19.9%

      Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

    3. 3.Neta

      10.9%

      Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +1.9 points.

    4. 4.Hozelock

      1.8%

      Held 4th. 18.1K estimated branded searches, -45.3% vs prior month. Share -0.9 points.

    5. 5.Claber

      0.53%

      Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

    6. 6.Dramm

      0.24%

      Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

    7. 7.Gilmour

      0.07%

      Held 7th. 720 estimated branded searches, -28% vs prior month. Share 0 points.

    8. 8.Draper

      <0.01%

      Held 8th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

    Compare popularity between Dramm and its closest rivals

    Every comparison with Dramm

    14 comparisons

    How has branded search demand for Dramm changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Dramm worldwide held steady at 2.4K.
    • Across the 12 months ending September 2026, Dramm’s share of searches among hose connector brands worldwide peaked at 1.3% in March 2026 and was lowest at 0.18% in November 2025.

    How did search popularity change for hose connector brands worldwide in September 2026?

    6 changes
    1. In September 2026, Neta gained share of searches among hose connector brands worldwide, from 9% to 10.9%.

    2. In September 2026, Hozelock lost share of searches among hose connector brands worldwide, from 2.7% to 1.8%.

    3. In September 2026, Karcher lost share of searches among hose connector brands worldwide, from 67.3% to 66.6%.

    4. Gardena’s share of searches among hose connector brands worldwide has lost ground for 3 months in a row, from 26.9% to 19.9% in September 2026.

    5. Estimated monthly branded searches for Draper worldwide rose 100% over 12 measured months, from 10 to 20 in September 2026.

    6. Estimated monthly branded searches for Claber worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

    How are Dramm’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Dramm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • dramm

    Do you work for Dramm? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Dramm compete?

    Dramm is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Hose connector brands6th of 80.24%Shown above
    Garden watering brands6th of 80.89%Show ranking
    Garden hose brands6th of 90.9%Show ranking
    Creator with pink hair and a pink jacket

    Is Dramm your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.