How popular isDramm?
In September 2026, people searched for Dramm by name about 2,400 times worldwide, about the same as the previous year. These searches made up 0.24% of all global hose connector brand searches, placing Dramm sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about hose connector brands, Dramm appeared in two of the four answers and was the third most recommended of the eight.
Dramm is the sixth most searched of 8 competitors and the third most recommended in AI answers.
KarcherShare of searches 66.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
GardenaShare of searches 19.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
NetaShare of searches 10.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –- HozelockShare of searches 1.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
DrammShare of searches 0.24%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top hose connector brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Dramm was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Dramm is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Gardena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Dramm2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gilmour2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Hozelock1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Karcher0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Neta0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Claber0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Draper0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hose connector brands
4 answers
Asked ChatGPT
“Which hose connector brand should I buy?”
Asked ChatGPT
“What are the best hose connector brands?”
Asked ChatGPT
“What's the best hose connector brand for easy watering?”
Searched Google, AI Overview
“garden hose connector”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hose fittings”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which hose connector brands compete with Dramm?
Share of searches by month for Karcher, Gardena, Neta, Dramm. The figures are in the table below the chart.
View monthly share of searches table
| Month | Karcher | Gardena | Neta | Hozelock | Claber | Dramm | Gilmour | Draper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 14.4% | 11.8% | 1.3% | 0.38% | 0.21% | 0.06% | <0.01% |
| Nov 2025 | 75.8% | 12.5% | 10.2% | 0.92% | 0.27% | 0.18% | 0.04% | <0.01% |
| Dec 2025 | 75.8% | 12.4% | 10.1% | 1.1% | 0.27% | 0.22% | 0.03% | <0.01% |
| Jan 2026 | 73.9% | 12.1% | 12.1% | 1.3% | 0.32% | 0.22% | 0.03% | <0.01% |
| Feb 2026 | 73.5% | 14.7% | 9.8% | 1.3% | 0.39% | 0.21% | 0.04% | <0.01% |
| Mar 2026 | 70.9% | 17.5% | 7.8% | 1.9% | 0.47% | 1.3% | 0.06% | <0.01% |
| Apr 2026 | 69.1% | 20.9% | 6.2% | 2.8% | 0.69% | 0.2% | 0.07% | <0.01% |
| May 2026 | 61% | 27.5% | 6.7% | 3.7% | 0.74% | 0.27% | 0.1% | <0.01% |
| Jun 2026 | 60.1% | 26.9% | 8% | 3.6% | 0.88% | 0.32% | 0.1% | <0.01% |
| Jul 2026 | 62.8% | 23% | 8.4% | 4.6% | 0.76% | 0.27% | 0.12% | <0.01% |
| Aug 2026 | 67.3% | 20.1% | 9% | 2.7% | 0.54% | 0.24% | 0.08% | <0.01% |
| Sep 2026 | 66.6% | 19.9% | 10.9% | 1.8% | 0.53% | 0.24% | 0.07% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.6% | 673K | -18.2% | -0.7 points | |
| 2, held 2nd | 19.9% | 201K | -18.3% | -0.2 points | |
| 3, held 3rd | 10.9% | 110K | 0% | +1.9 points | |
| 4, held 4th | 1.8% | 18.1K | -45.3% | -0.9 points | |
| 5, held 5th | 0.53% | 5.4K | -18.2% | 0 points | |
| 6, held 6th | 0.24% | 2.4K | -17.2% | 0 points | |
| 7, held 7th | 0.07% | 720 | -28% | 0 points | |
| 8, held 8th | <0.01% | 20 | -33.3% | 0 points |
1.
Karcher66.6%
Held 1st. 673K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
2.
Gardena19.9%
Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -0.2 points.
3.
Neta10.9%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +1.9 points.
4.Hozelock
1.8%
Held 4th. 18.1K estimated branded searches, -45.3% vs prior month. Share -0.9 points.
5.
Claber0.53%
Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.
6.
Dramm0.24%
Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
7.
Gilmour0.07%
Held 7th. 720 estimated branded searches, -28% vs prior month. Share 0 points.
8.
Draper<0.01%
Held 8th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.
Compare popularity between Dramm and its closest rivals
Every comparison with Dramm
14 comparisons
How has branded search demand for Dramm changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dramm worldwide held steady at 2.4K.
- Across the 12 months ending September 2026, Dramm’s share of searches among hose connector brands worldwide peaked at 1.3% in March 2026 and was lowest at 0.18% in November 2025.
How did search popularity change for hose connector brands worldwide in September 2026?
6 changes

In September 2026, Neta gained share of searches among hose connector brands worldwide, from 9% to 10.9%.
In September 2026, Hozelock lost share of searches among hose connector brands worldwide, from 2.7% to 1.8%.

In September 2026, Karcher lost share of searches among hose connector brands worldwide, from 67.3% to 66.6%.

Gardena’s share of searches among hose connector brands worldwide has lost ground for 3 months in a row, from 26.9% to 19.9% in September 2026.

Estimated monthly branded searches for Draper worldwide rose 100% over 12 measured months, from 10 to 20 in September 2026.

Estimated monthly branded searches for Claber worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.
How are Dramm’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Dramm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dramm
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Where does Dramm compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hose connector brands | 6th of 8 | 0.24% | Shown above |
| Garden watering brands | 6th of 8 | 0.89% | Show ranking |
| Garden hose brands | 6th of 9 | 0.9% | Show ranking |

Is Dramm your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.