Big Red vs Draper:Which is more popular?
In September 2026, Big Red had more branded searches than Draper among jack stands brands worldwide. Big Red had about 890 branded searches, while Draper had 170. Big Red made up 14.6% of all jack stands brand searches we track, and Draper accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about jack stands brands, Big Red appeared in three of the five answers and Draper in none.
Who do people search for more?
Big Red, about 5 searches for every 1 for Draper
Who does AI mention more?
Big Red, mentioned in 3 of 5 answers, Draper in 0
Who does AI recommend more?
Big Red, the only one of the two named
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Top jack stands brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Big Red was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Draper did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ESCO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Big Red3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Torin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hein-Werner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Husky1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sealey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jack stands brands
5 answers
Asked ChatGPT
“Which jack stands brand should I buy?”
Asked ChatGPT
“What are the best jack stands brands?”
Asked ChatGPT
“What's the best jack stands brand for a car lift kit?”
Searched Google, AI Overview
“car jack stands”
Searched Google, AI Overview
“heavy duty jack stands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Big Red or Draper more popular in search?
This chart shows how often people search Google for Big Red and Draper by name. Each line represents a brand's share of searches for all eight jack stands brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Big Red, Draper. The figures are in the table below the chart.
View monthly share of searches table
| Month | ESCO | Husky | Big Red | Craftsman | Torin | Sealey | Draper | Hein-Werner |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 22.5% | 14.4% | 12.4% | 8.3% | 3.2% | 2.4% | 3% |
| Nov 2025 | 32% | 25.3% | 17.7% | 9.6% | 7.9% | 2.5% | 2.3% | 2.8% |
| Dec 2025 | 30.6% | 25.8% | 16.4% | 11.6% | 7.7% | 2.9% | 2.3% | 2.7% |
| Jan 2026 | 35.7% | 23.8% | 15.2% | 10.7% | 7.1% | 2.8% | 2.1% | 2.5% |
| Feb 2026 | 34.9% | 23.9% | 16.7% | 10.8% | 4.8% | 3.1% | 3.1% | 2.6% |
| Mar 2026 | 21.2% | 17.9% | 33.2% | 9.8% | 11.2% | 2.5% | 2.3% | 1.9% |
| Apr 2026 | 32% | 21.3% | 21.6% | 9.6% | 7.9% | 3.1% | 1.9% | 2.8% |
| May 2026 | 29.7% | 25% | 21.1% | 11.3% | 5% | 3% | 2.2% | 2.7% |
| Jun 2026 | 31.8% | 26.8% | 16.9% | 12.1% | 4.4% | 3.4% | 1.8% | 2.8% |
| Jul 2026 | 27.2% | 22.9% | 27.5% | 10.3% | 3.7% | 2.9% | 3% | 2.4% |
| Aug 2026 | 28.7% | 28.7% | 15.4% | 13.3% | 4.8% | 3.5% | 2.6% | 3.2% |
| Sep 2026 | 31.1% | 26.2% | 14.6% | 14.4% | 5.2% | 3.3% | 2.8% | 2.3% |
Big Red sells other things too, so only its searches that name this product count here, like “big red axle stands”.
How has the Big Red and Draper comparison changed over the last 12 months?
3 findings
- Big Red was ahead of Draper in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Big Red’s share of searches among jack stands brands worldwide moved from 14.4% to 14.6%, and its estimated monthly branded searches moved from 1K to 890.
- Across the 12 months ending September 2026, Draper’s share of searches among jack stands brands worldwide moved from 2.4% to 2.8%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for jack stands brands worldwide in September 2026?
2 changes
In September 2026, Big Red lost share of searches among jack stands brands worldwide, from 15.4% to 14.6%.
In September 2026, Draper rose from 8th to 7th among jack stands brands worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Big Red’s and Draper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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