Brandwave

Draper vs Hein-Werner:Which is more popular?

In September 2026, Draper had more branded searches than Hein-Werner among jack stands brands worldwide. Draper had about 170 branded searches, while Hein-Werner had 140. Draper made up 2.8% of all jack stands brand searches we track, and Hein-Werner accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about jack stands brands, Hein-Werner appeared in three of the five answers and Draper in none.

Among jack stands brands worldwide in September 2026

Who do people search for more?

Draper, about 21% more searches than Hein-Werner

Draper 170 searchesHein-Werner 140 searches

Who does AI mention more?

Hein-Werner, mentioned in 3 of 5 answers, Draper in 0

Hein-Werner in 3 of 5Draper in 0 of 5

Who does AI recommend more?

Hein-Werner, the only one of the two named

Hein-Werner first in 3Draper never named

Follow Draper vs Hein-Werner and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top jack stands brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hein-Werner was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Draper did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ESCO1st
  2. Hein-Werner2nd
  3. Torin3rd
  4. Big Red4th
  5. Husky5th
  6. Craftsman–
  7. Sealey–
  8. Draper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ESCO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Red3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Torin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hein-Werner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husky1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sealey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jack stands brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Draper or Hein-Werner more popular in search?

This chart shows how often people search Google for Draper and Hein-Werner by name. Each line represents a brand's share of searches for all eight jack stands brands we track, month by month, from English-language searches worldwide.

Draper and Hein-Werner among jack stands brands worldwide, by month

Share of searches by month for Draper, Hein-Werner. The figures are in the table below the chart.

View monthly share of searches table
MonthESCOHuskyBig RedCraftsmanTorinSealeyDraperHein-Werner
Oct 202533.8%22.5%14.4%12.4%8.3%3.2%2.4%3%
Nov 202532%25.3%17.7%9.6%7.9%2.5%2.3%2.8%
Dec 202530.6%25.8%16.4%11.6%7.7%2.9%2.3%2.7%
Jan 202635.7%23.8%15.2%10.7%7.1%2.8%2.1%2.5%
Feb 202634.9%23.9%16.7%10.8%4.8%3.1%3.1%2.6%
Mar 202621.2%17.9%33.2%9.8%11.2%2.5%2.3%1.9%
Apr 202632%21.3%21.6%9.6%7.9%3.1%1.9%2.8%
May 202629.7%25%21.1%11.3%5%3%2.2%2.7%
Jun 202631.8%26.8%16.9%12.1%4.4%3.4%1.8%2.8%
Jul 202627.2%22.9%27.5%10.3%3.7%2.9%3%2.4%
Aug 202628.7%28.7%15.4%13.3%4.8%3.5%2.6%3.2%
Sep 202631.1%26.2%14.6%14.4%5.2%3.3%2.8%2.3%

Hein-Werner sells other things too, so only its searches that name this product count here, like “hein werner jack stands”.

How has the Draper and Hein-Werner comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Draper took it in February 2026, Hein-Werner took it in April 2026, Draper took it in July 2026, Hein-Werner took it in August 2026, Draper took it in September 2026.
  • Across the 12 months ending September 2026, Draper’s share of searches among jack stands brands worldwide moved from 2.4% to 2.8%, and its estimated monthly branded searches held steady at 170.
  • Across the 12 months ending September 2026, Hein-Werner’s share of searches among jack stands brands worldwide moved from 3% to 2.3%, and its estimated monthly branded searches moved from 210 to 140.

How did search popularity change for jack stands brands worldwide in September 2026?

2 changes
  1. In September 2026, Hein-Werner lost share of searches among jack stands brands worldwide, from 3.2% to 2.3%.

  2. In September 2026, Draper rose from 8th to 7th among jack stands brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Draper’s and Hein-Werner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Draper

2 branded search terms

  • draper axle stand
  • draper axle stands

Hein-Werner

1 branded search term

  • hein werner jack stands

How the Brand Demand Index is measured

Other head-to-heads among jack stands brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.