Brandwave

Lufkin vs Tajima:Which is more popular?

In September 2026, Tajima had more branded searches than Lufkin among tape measure brands worldwide. Tajima had about 33,100 branded searches, while Lufkin had 27,100. Tajima made up 36.1% of all tape measure brand searches we track, and Lufkin accounted for 29.6%. When we asked ChatGPT and Google AI Overviews about tape measure brands, Lufkin and Tajima each appeared in two of the five answers. Tajima was mentioned before Lufkin in two out of three answers that named either.

Among tape measure brands worldwide in September 2026

Who do people search for more?

Tajima, about 22% more searches than Lufkin

Tajima 33.1K searchesLufkin 27.1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Lufkin in 2 of 5Tajima in 2 of 5

Who does AI recommend more?

Tajima, named ahead of Lufkin in 2 of 3 answers

Tajima first in 2Lufkin first in 1

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Top tape measure brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lufkin was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tajima was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tajima was listed before Lufkin in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanley1st
  2. Milwaukee2nd
  3. Lufkin3rd
  4. Tajima4th
  5. Komelon5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Komelon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tajima2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lufkin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tape measure brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Lufkin or Tajima more popular in search?

This chart shows how often people search Google for Lufkin and Tajima by name. Each line represents a brand's share of searches for all five tape measure brands we track, month by month, from English-language searches worldwide.

Lufkin and Tajima among tape measure brands worldwide, by month

Share of searches by month for Tajima, Lufkin. The figures are in the table below the chart.

View monthly share of searches table
MonthTajimaLufkinMilwaukeeStanleyKomelon
Oct 202541.8%28%15.3%12.5%2.5%
Nov 202535.9%29.4%16.1%16.1%2.6%
Dec 202538%25.4%13.9%20.8%1.8%
Jan 202638.8%26%11.6%21.3%2.3%
Feb 202637.9%25.4%17%17%2.7%
Mar 202641.8%28%12.5%15.3%2.5%
Apr 202641.8%28%12.5%15.3%2.5%
May 202636.2%24.2%13.2%24.2%2.1%
Jun 202635.9%29.4%16.1%16.1%2.6%
Jul 202635.7%29.2%13%19.5%2.6%
Aug 202640.7%27.2%14.9%14.9%2.4%
Sep 202636.1%29.6%16.1%16.1%2.1%

How has the Lufkin and Tajima comparison changed over the last 12 months?

3 findings
  • Tajima was ahead of Lufkin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lufkin’s share of searches among tape measure brands worldwide moved from 28% to 29.6%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Tajima’s share of searches among tape measure brands worldwide moved from 41.8% to 36.1%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for tape measure brands worldwide in September 2026?

2 changes
  1. In September 2026, Lufkin gained share of searches among tape measure brands worldwide, from 27.2% to 29.6%.

  2. In September 2026, Tajima lost share of searches among tape measure brands worldwide, from 40.7% to 36.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lufkin’s and Tajima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lufkin

1 branded search term

  • lufkin

Tajima

1 branded search term

  • tajima

How the Brand Demand Index is measured

Other head-to-heads among tape measure brands

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