Brandwave

Komelon vs Stanley:Which is more popular?

In September 2026, Stanley had more branded searches than Komelon among tape measure brands worldwide. Stanley had about 14,800 branded searches, while Komelon had 1,900. Stanley made up 16.1% of all tape measure brand searches we track, and Komelon accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about tape measure brands, Stanley appeared in all five answers and Komelon in three. Stanley was mentioned before Komelon in every answer.

Among tape measure brands worldwide in September 2026

Who do people search for more?

Stanley, about 8 searches for every 1 for Komelon

Stanley 14.8K searchesKomelon 1.9K searches

Who does AI mention more?

Stanley, mentioned in every answer we collected

Stanley in 5 of 5Komelon in 3 of 5

Who does AI recommend more?

Stanley, named ahead of Komelon in every answer

Stanley first in 4Komelon never first

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Top tape measure brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stanley appeared in all five answers. Komelon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley was listed before Komelon in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanley1st
  2. Milwaukee2nd
  3. Lufkin3rd
  4. Tajima4th
  5. Komelon5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Komelon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tajima2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lufkin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tape measure brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Komelon or Stanley more popular in search?

This chart shows how often people search Google for Komelon and Stanley by name. Each line represents a brand's share of searches for all five tape measure brands we track, month by month, from English-language searches worldwide.

Komelon and Stanley among tape measure brands worldwide, by month

Share of searches by month for Stanley, Komelon. The figures are in the table below the chart.

View monthly share of searches table
MonthTajimaLufkinMilwaukeeStanleyKomelon
Oct 202541.8%28%15.3%12.5%2.5%
Nov 202535.9%29.4%16.1%16.1%2.6%
Dec 202538%25.4%13.9%20.8%1.8%
Jan 202638.8%26%11.6%21.3%2.3%
Feb 202637.9%25.4%17%17%2.7%
Mar 202641.8%28%12.5%15.3%2.5%
Apr 202641.8%28%12.5%15.3%2.5%
May 202636.2%24.2%13.2%24.2%2.1%
Jun 202635.9%29.4%16.1%16.1%2.6%
Jul 202635.7%29.2%13%19.5%2.6%
Aug 202640.7%27.2%14.9%14.9%2.4%
Sep 202636.1%29.6%16.1%16.1%2.1%

How has the Komelon and Stanley comparison changed over the last 12 months?

3 findings
  • Stanley was ahead of Komelon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Komelon’s share of searches among tape measure brands worldwide moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among tape measure brands worldwide moved from 12.5% to 16.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

How did search popularity change for tape measure brands worldwide in September 2026?

2 changes
  1. In September 2026, Stanley gained share of searches among tape measure brands worldwide, from 14.9% to 16.1%.

  2. Komelon’s share of searches among tape measure brands worldwide has lost ground for 3 months in a row, from 2.6% to 2.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Komelon’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Komelon

1 branded search term

  • komelon

Stanley

1 branded search term

  • stanley tape measure

How the Brand Demand Index is measured

Other head-to-heads among tape measure brands

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