Brandwave

How popular isStanley in search?

In August 2026, there were an estimated 720 branded searches for Stanley worldwide which held steady over the last 11 months. Stanley holds 1.4% estimated Share of Search among log splitters worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Troy-Bilt63.4%
  2. Sun Joe23.2%
  3. Champion5.6%
  4. Forest Master4.6%
  5. Boss Industrial1.9%
  6. Stanley1.4%
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Which log splitters compete with Stanley?

Stanley against log splitters worldwide, by month

Share of Search by month for Troy-Bilt, Sun Joe, Champion, Forest Master, Stanley. The figures are in the table below the chart.

View monthly share of search table
MonthTroy-BiltSun JoeChampionForest MasterBoss IndustrialStanley
Oct 202558.7%26.2%6.3%4.2%2.6%1.9%
Nov 202566%16.1%7.1%5.7%3%2.1%
Dec 202556.6%20.6%11.1%6.1%3.4%2.3%
Jan 202658.2%26%6.3%4.2%3.4%1.9%
Feb 202660.4%22%8%4.3%3.3%2%
Mar 202661%27.3%5.3%2.9%1.8%1.6%
Apr 202662.8%28.1%4.5%2%1.5%1.1%
May 202659.5%32.6%4.3%1.3%1.5%0.87%
Jun 202663.5%28.4%4.5%1.1%1.6%0.92%
Jul 202661.7%27.6%5.4%2.4%1.9%1.1%
Aug 202663.4%23.2%5.6%4.6%1.9%1.4%
Sep 2026——————

  1. 1.Troy-Bilt

    63.4%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Sun Joe

    23.2%

    Held 2nd. 12.1K estimated branded searches, -18.2% vs prior month. Share -4.4 points.

  3. 3.Champion

    5.6%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Forest Master

    4.6%

    Held 4th. 2.4K estimated branded searches, +84.6% vs prior month. Share +2.2 points.

  5. 5.Boss Industrial

    1.9%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Stanley

    1.4%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.3 points.

Compare search popularity between Stanley and its closest rivals

How has branded search demand for Stanley changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stanley worldwide held steady at 720.
  • Across the 11 months ending August 2026, Stanley’s estimated Share of Search among log splitters worldwide decreased from 1.9% to 1.4%.
  • Across the 11 months ending August 2026, Stanley’s estimated Share of Search among log splitters worldwide peaked at 2.3% in December 2025 and was lowest at 0.87% in May 2026.

How did search popularity change for log splitters worldwide in August 2026?

  1. In August 2026, Forest Master gained estimated Share of Search among log splitters worldwide, from 2.4% to 4.6%.

  2. In August 2026, Troy-Bilt gained estimated Share of Search among log splitters worldwide, from 61.7% to 63.4%.

  3. In August 2026, Sun Joe lost estimated Share of Search among log splitters worldwide, from 27.6% to 23.2%.

  4. Champion’s estimated Share of Search among log splitters worldwide has gained ground for 3 months in a row, from 4.3% to 5.6% in August 2026.

  5. Stanley’s estimated Share of Search among log splitters worldwide has gained ground for 3 months in a row, from 0.87% to 1.4% in August 2026.

Where does Stanley compete?

Stanley is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tool storage brands5th of 50.02%Show ranking
Toolbox brands5th of 50.02%Show ranking
Tool chest brands6th of 60.03%Show ranking
Spirit level brands5th of 50.04%Show ranking
Tape measure brands5th of 50.04%Show ranking
Jump starter brands4th of 60.05%Show ranking
Hand tool brands5th of 50.16%Show ranking
Wheelbarrow brands5th of 60.2%Show ranking
Workbench brands5th of 50.21%Show ranking
Socket set brands5th of 50.44%Show ranking
Log splitters6th of 61.4%Shown above

How is Stanley measured?

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stanley wheelbarrow

Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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