Brandwave

How popular isChampion in search?

In August 2026, there were an estimated 2.9K branded searches for Champion worldwide which is up 20.8% over the last 11 months. Champion holds 5.6% estimated Share of Search among log splitters worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Troy-Bilt63.4%
  2. Sun Joe23.2%
  3. Champion5.6%
  4. Forest Master4.6%
  5. Boss Industrial1.9%
  6. Stanley1.4%
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Which log splitters compete with Champion?

Champion against log splitters worldwide, by month

Share of Search by month for Troy-Bilt, Sun Joe, Champion, Forest Master. The figures are in the table below the chart.

View monthly share of search table
MonthTroy-BiltSun JoeChampionForest MasterBoss IndustrialStanley
Oct 202558.7%26.2%6.3%4.2%2.6%1.9%
Nov 202566%16.1%7.1%5.7%3%2.1%
Dec 202556.6%20.6%11.1%6.1%3.4%2.3%
Jan 202658.2%26%6.3%4.2%3.4%1.9%
Feb 202660.4%22%8%4.3%3.3%2%
Mar 202661%27.3%5.3%2.9%1.8%1.6%
Apr 202662.8%28.1%4.5%2%1.5%1.1%
May 202659.5%32.6%4.3%1.3%1.5%0.87%
Jun 202663.5%28.4%4.5%1.1%1.6%0.92%
Jul 202661.7%27.6%5.4%2.4%1.9%1.1%
Aug 202663.4%23.2%5.6%4.6%1.9%1.4%
Sep 2026——————

  1. 1.Troy-Bilt

    63.4%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Sun Joe

    23.2%

    Held 2nd. 12.1K estimated branded searches, -18.2% vs prior month. Share -4.4 points.

  3. 3.Champion

    5.6%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Forest Master

    4.6%

    Held 4th. 2.4K estimated branded searches, +84.6% vs prior month. Share +2.2 points.

  5. 5.Boss Industrial

    1.9%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Stanley

    1.4%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.3 points.

Compare search popularity between Champion and its closest rivals

How has branded search demand for Champion changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Champion worldwide rose from 2.4K to 2.9K.
  • Across the 11 months ending August 2026, Champion’s estimated Share of Search among log splitters worldwide decreased from 6.3% to 5.6%.
  • Across the 11 months ending August 2026, Champion’s estimated Share of Search among log splitters worldwide peaked at 11.1% in December 2025 and was lowest at 4.3% in May 2026.

How did search popularity change for log splitters worldwide in August 2026?

  1. In August 2026, Forest Master gained estimated Share of Search among log splitters worldwide, from 2.4% to 4.6%.

  2. In August 2026, Troy-Bilt gained estimated Share of Search among log splitters worldwide, from 61.7% to 63.4%.

  3. In August 2026, Sun Joe lost estimated Share of Search among log splitters worldwide, from 27.6% to 23.2%.

  4. Champion’s estimated Share of Search among log splitters worldwide has gained ground for 3 months in a row, from 4.3% to 5.6% in August 2026.

  5. Stanley’s estimated Share of Search among log splitters worldwide has gained ground for 3 months in a row, from 0.87% to 1.4% in August 2026.

Where does Champion compete?

Champion is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hoodies6th of 60.02%Show ranking
Generator accessories6th of 60.03%Show ranking
Portable generator brands5th of 50.04%Show ranking
Generator brands6th of 60.04%Show ranking
Log splitters3rd of 65.6%Shown above

How is Champion measured?

Brandwave collects information about searches that people make online using Champion’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • champion cap

Do you work for Champion? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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