Brandwave

How popular isStanley in search?

In August 2026, there were an estimated 720 branded searches for Stanley worldwide which held steady over the last 11 months. Stanley holds 0.2% estimated Share of Search among wheelbarrow brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Draper46.7%
  2. WORX40.9%
  3. Gorilla Carts11.5%
  4. Haemmerlin0.54%
  5. Stanley0.2%
  6. Walsall0.2%
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Which wheelbarrow brands compete with Stanley?

Stanley against wheelbarrow brands worldwide, by month

Share of Search by month for Draper, WORX, Gorilla Carts, Stanley. The figures are in the table below the chart.

View monthly share of search table
MonthDraperWORXGorilla CartsHaemmerlinStanleyWalsall
Oct 202542%41.2%15.5%0.73%0.28%0.28%
Nov 202537.6%47.5%13.7%0.66%0.3%0.24%
Dec 202540.1%40.7%17.9%0.7%0.32%0.32%
Jan 202645.9%38.8%13.8%0.81%0.37%0.3%
Feb 202659.5%29.5%9.8%0.69%0.21%0.26%
Mar 202659.8%31.4%8%0.47%0.14%0.21%
Apr 202628.2%58.2%12.6%0.61%0.15%0.21%
May 202624.1%61.7%13.3%0.53%0.13%0.22%
Jun 202642.4%46.5%10.4%0.4%0.12%0.19%
Jul 202635.5%50.5%13.1%0.52%0.19%0.28%
Aug 202646.7%40.9%11.5%0.54%0.2%0.2%
Sep 2026——————

  1. 1.Draper

    46.7%

    Moved from 2nd to 1st. 165K estimated branded searches, +50% vs prior month. Share +11.2 points.

  2. 2.WORX

    40.9%

    Moved from 1st to 2nd. 145K estimated branded searches, -7.7% vs prior month. Share -9.6 points.

  3. 3.Gorilla Carts

    11.5%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Haemmerlin

    0.54%

    Held 4th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

  5. 5.Stanley

    0.2%

    Moved from 6th to 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Walsall

    0.2%

    Moved from 5th to 6th. 720 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Stanley and its closest rivals

How has branded search demand for Stanley changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stanley worldwide held steady at 720.
  • Across the 11 months ending August 2026, Stanley’s estimated Share of Search among wheelbarrow brands worldwide held steady, from 0.28% to 0.2%.

How did search popularity change for wheelbarrow brands worldwide in August 2026?

  1. In August 2026, Draper overtook WORX to take the highest estimated Share of Search among wheelbarrow brands worldwide, at 46.7%.

  2. In August 2026, WORX lost estimated Share of Search among wheelbarrow brands worldwide, from 50.5% to 40.9%.

  3. In August 2026, Gorilla Carts lost estimated Share of Search among wheelbarrow brands worldwide, from 13.1% to 11.5%.

  4. In August 2026, Stanley rose from 6th to 5th among wheelbarrow brands worldwide.

  5. In August 2026, Walsall fell from 5th to 6th among wheelbarrow brands worldwide.

Where does Stanley compete?

Stanley is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tool storage brands5th of 50.02%Show ranking
Toolbox brands5th of 50.02%Show ranking
Tool chest brands6th of 60.03%Show ranking
Spirit level brands5th of 50.04%Show ranking
Tape measure brands5th of 50.04%Show ranking
Jump starter brands4th of 60.05%Show ranking
Hand tool brands5th of 50.16%Show ranking
Wheelbarrow brands5th of 60.2%Shown above
Workbench brands5th of 50.21%Show ranking
Socket set brands5th of 50.44%Show ranking
Log splitters6th of 61.4%Show ranking

How is Stanley measured?

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stanley wheelbarrow

Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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