Brandwave

How popular isStanley in search?

In August 2026, there were an estimated 720 branded searches for Stanley worldwide which held steady over the last 11 months. Stanley holds 0.02% estimated Share of Search among tool storage brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Milwaukee53.8%
  2. Makita24.2%
  3. DeWalt19.8%
  4. ToughBuilt2.2%
  5. Stanley0.02%
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Which tool storage brands compete with Stanley?

Stanley against tool storage brands worldwide, by month

Share of Search by month for Milwaukee, Makita, DeWalt, ToughBuilt, Stanley. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltToughBuiltStanley
Oct 202553.2%29%16%1.8%0.02%
Nov 202551.4%28%18.9%1.7%0.02%
Dec 202554.1%24.2%19.9%1.8%0.01%
Jan 202653.8%24.2%19.8%2.2%0.02%
Feb 202653.8%24.2%19.8%2.2%0.02%
Mar 202651.1%27.9%18.8%2.1%0.02%
Apr 202653.8%24.2%19.8%2.2%0.02%
May 202653.8%24.2%19.8%2.2%0.02%
Jun 202654%24.3%19.9%1.8%0.02%
Jul 202658.8%21.6%17.7%1.9%0.02%
Aug 202653.8%24.2%19.8%2.2%0.02%
Sep 2026—————

  1. 1.Milwaukee

    53.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -5 points.

  2. 2.Makita

    24.2%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +2.6 points.

  3. 3.DeWalt

    19.8%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +2.1 points.

  4. 4.ToughBuilt

    2.2%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  5. 5.Stanley

    0.02%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Stanley and its closest rivals

How has branded search demand for Stanley changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stanley worldwide held steady at 720.
  • Across the 11 months ending August 2026, Stanley’s estimated Share of Search among tool storage brands worldwide held steady at 0.02%.

How did search popularity change for tool storage brands worldwide in August 2026?

  1. In August 2026, Makita gained estimated Share of Search among tool storage brands worldwide, from 21.6% to 24.2%.

  2. In August 2026, DeWalt gained estimated Share of Search among tool storage brands worldwide, from 17.7% to 19.8%.

  3. In August 2026, Milwaukee lost estimated Share of Search among tool storage brands worldwide, from 58.8% to 53.8%.

Where does Stanley compete?

Stanley is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tool storage brands5th of 50.02%Shown above
Toolbox brands5th of 50.02%Show ranking
Tool chest brands6th of 60.03%Show ranking
Spirit level brands5th of 50.04%Show ranking
Tape measure brands5th of 50.04%Show ranking
Jump starter brands4th of 60.05%Show ranking
Hand tool brands5th of 50.16%Show ranking
Wheelbarrow brands5th of 60.2%Show ranking
Workbench brands5th of 50.21%Show ranking
Socket set brands5th of 50.44%Show ranking
Log splitters6th of 61.4%Show ranking

How is Stanley measured?

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stanley wheelbarrow

Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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