Stanley vs ToughBuilt:Which is more popular by branded search?

Name: Stanley vs ToughBuilt: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, ToughBuilt had more branded searches than Stanley among tool storage brands worldwide. ToughBuilt was estimated to have 74K branded searches compared to Stanley’s 720, and held a 2.2% Share of Search versus Stanley’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among tool storage brands worldwide in August 2026Which is more popular in search, Stanley or ToughBuilt?

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Which is more popular in search, Stanley or ToughBuilt?

Compare the tool storage brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Stanley and ToughBuilt among tool storage brands worldwide, by month

Month	Milwaukee	Makita	DeWalt	ToughBuilt	Stanley
Oct 2025	53.2%	29%	16%	1.8%	0.02%
Nov 2025	51.4%	28%	18.9%	1.7%	0.02%
Dec 2025	54.1%	24.2%	19.9%	1.8%	0.01%
Jan 2026	53.8%	24.2%	19.8%	2.2%	0.02%
Feb 2026	53.8%	24.2%	19.8%	2.2%	0.02%
Mar 2026	51.1%	27.9%	18.8%	2.1%	0.02%
Apr 2026	53.8%	24.2%	19.8%	2.2%	0.02%
May 2026	53.8%	24.2%	19.8%	2.2%	0.02%
Jun 2026	54%	24.3%	19.9%	1.8%	0.02%
Jul 2026	58.8%	21.6%	17.7%	1.9%	0.02%
Aug 2026	53.8%	24.2%	19.8%	2.2%	0.02%
Sep 2026	—	—	—	—	—

How has the Stanley and ToughBuilt comparison changed over the last 12 months?

3 findings

ToughBuilt was ahead of Stanley in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Stanley’s estimated Share of Search among tool storage brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 720.
Across the 11 months ending August 2026, ToughBuilt’s estimated Share of Search among tool storage brands worldwide moved from 1.8% to 2.2%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for tool storage brands worldwide in August 2026?

0 changes

Neither Stanley nor ToughBuilt moved beyond provider rounding among tool storage brands in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Stanley’s and ToughBuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.