Brandwave

How popular isStanley in search?

In August 2026, there were an estimated 720 branded searches for Stanley worldwide which held steady over the last 11 months. Stanley holds 0.04% estimated Share of Search among tape measure brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Milwaukee96.3%
  2. Tajima2.1%
  3. Lufkin1.4%
  4. Komelon0.13%
  5. Stanley0.04%
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Which tape measure brands compete with Stanley?

Stanley against tape measure brands worldwide, by month

Share of Search by month for Milwaukee, Tajima, Stanley. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeTajimaLufkinKomelonStanley
Oct 202596.9%1.8%1.2%0.1%0.03%
Nov 202597.3%1.4%1.2%0.1%0.03%
Dec 202597%1.8%1.2%0.08%0.03%
Jan 202696.3%2.1%1.4%0.13%0.04%
Feb 202696.9%1.8%1.2%0.13%0.03%
Mar 202696.3%2.1%1.4%0.13%0.05%
Apr 202696.3%2.1%1.4%0.13%0.04%
May 202696.3%2.1%1.4%0.13%0.03%
Jun 202696.7%1.7%1.4%0.13%0.03%
Jul 202696.7%1.7%1.4%0.13%0.03%
Aug 202696.3%2.1%1.4%0.13%0.04%
Sep 2026—————

  1. 1.Milwaukee

    96.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Tajima

    2.1%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.4 points.

  3. 3.Lufkin

    1.4%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Komelon

    0.13%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Stanley

    0.04%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Stanley and its closest rivals

How has branded search demand for Stanley changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stanley worldwide held steady at 720.
  • Across the 11 months ending August 2026, Stanley’s estimated Share of Search among tape measure brands worldwide held steady, from 0.03% to 0.04%.

How did search popularity change for tape measure brands worldwide in August 2026?

  1. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026.

Where does Stanley compete?

Stanley is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jump leads5th of 60.02%Show ranking
Tool storage brands5th of 50.02%Show ranking
Toolbox brands5th of 50.02%Show ranking
Tool chest brands6th of 60.03%Show ranking
Spirit level brands5th of 50.04%Show ranking
Tape measure brands5th of 50.04%Shown above
Jump starter brands4th of 60.05%Show ranking
Hand tool brands5th of 50.16%Show ranking
Wheelbarrow brands5th of 60.2%Show ranking
Workbench brands5th of 50.21%Show ranking
Socket set brands5th of 50.44%Show ranking
Log splitters6th of 61.4%Show ranking

How is Stanley measured?

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stanley wheelbarrow

Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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