Brandwave

Jump leads:Which brands are most popular in search?

In August 2026, AA was the most searched among jump leads worldwide, with an estimated 3.4M branded searches and 98% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AA98%
  2. NOCO1.8%
  3. Ring Automotive0.13%
  4. Autowit0.05%
  5. Stanley0.02%
  6. Clore<0.01%

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Share of SearchLeaderboard

Compare the jump leads people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among jump leads worldwide, by month

Share of Search by month for AA. The figures are in the table below the chart.

View monthly share of search table
MonthAANOCORing AutomotiveAutowitStanleyClore
Oct 202597.6%2.2%0.19%0.06%0.03%<0.01%
Nov 202597.1%2.6%0.19%0.07%0.03%<0.01%
Dec 202597.1%2.6%0.16%0.07%0.02%<0.01%
Jan 202697.1%2.6%0.16%0.06%0.02%<0.01%
Feb 202697.1%2.6%0.16%0.06%0.02%<0.01%
Mar 202698%1.8%0.16%0.04%0.03%<0.01%
Apr 202698%1.8%0.13%0.04%0.02%<0.01%
May 202698%1.8%0.13%0.04%0.02%<0.01%
Jun 202698%1.8%0.16%0.05%0.02%<0.01%
Jul 202698.4%1.5%0.13%0.04%0.02%<0.01%
Aug 202698%1.8%0.13%0.05%0.02%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.AA

    98%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.NOCO

    1.8%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  3. 3.Ring Automotive

    0.13%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Autowit

    0.05%

    Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

  5. 5.Stanley

    0.02%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Clore

    <0.01%

    Held 6th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among jump leads worldwide?

In August 2026, AA was the most searched among jump leads worldwide, with an estimated 3.4M branded searches and 98% estimated Share of Search within this set. NOCO is in 2nd place, 96.3 percentage points behind at 1.8% Share of Search.

Global jump leads, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
AA97.6% → 98%98.4%Jul 202697.1%Nov 20251st
NOCO2.2% → 1.8%2.6%Jan 20261.5%Jul 20262nd
Ring Automotive0.19% → 0.13%0.19%Oct 20250.13%Aug 20263rd
Autowit0.06% → 0.05%0.07%Dec 20250.04%Mar 20264th
Stanley0.03% → 0.02%0.03%Mar 20260.02%Jun 20265th
Clore<0.01%<0.01%Oct 2025<0.01%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, AA’s estimated Share of Search among jump leads worldwide peaked at 98.4% in July 2026 and was lowest at 97.1% in November 2025.
  • Across the 11 months ending August 2026, NOCO’s estimated Share of Search among jump leads worldwide peaked at 2.6% in January 2026 and was lowest at 1.5% in July 2026.
  • Across the 11 months ending August 2026, AA, NOCO, Ring Automotive, Autowit, Stanley and Clore held steady: their estimated Share of Search among jump leads worldwide each moved less than 0.5 percentage points.

How did search popularity change for jump leads worldwide in August 2026?

  1. Estimated monthly branded searches for AA worldwide rose 22.3% over 11 measured months, from 2.7M to 3.4M in August 2026.

  2. Estimated monthly branded searches for Clore worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.

  3. Estimated monthly branded searches for Ring Automotive worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

How the Brand Demand Index is measured

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