Brandwave

How popular isStanley in search?

In August 2026, there were an estimated 720 branded searches for Stanley worldwide which held steady over the last 11 months. Stanley holds 0.16% estimated Share of Search among hand tool brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Crescent45.7%
  2. Knipex45.7%
  3. Bahco7.5%
  4. Irwin1%
  5. Stanley0.16%
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Which hand tool brands compete with Stanley?

Stanley against hand tool brands worldwide, by month

Share of Search by month for Crescent, Knipex, Bahco, Stanley. The figures are in the table below the chart.

View monthly share of search table
MonthCrescentKnipexBahcoIrwinStanley
Oct 202543.8%43.8%10.8%1.4%0.16%
Nov 202543.9%43.9%10.8%1.2%0.16%
Dec 202543.9%43.9%10.8%1.2%0.13%
Jan 202654.9%36.6%7.4%0.98%0.13%
Feb 202644.8%44.8%9%1.2%0.13%
Mar 202642.9%42.9%12.9%1.2%0.19%
Apr 202644.8%44.8%9%1.2%0.16%
May 202648.7%40%9.8%1.3%0.14%
Jun 202644.8%44.8%9%1.2%0.16%
Jul 202644.8%44.8%9%1.2%0.16%
Aug 202645.7%45.7%7.5%1%0.16%
Sep 2026—————

  1. 1.Crescent

    45.7%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +0.8 points.

  2. 2.Knipex

    45.7%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +0.8 points.

  3. 3.Bahco

    7.5%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Irwin

    1%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Stanley

    0.16%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Stanley and its closest rivals

How has branded search demand for Stanley changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stanley worldwide held steady at 720.
  • Across the 11 months ending August 2026, Stanley’s estimated Share of Search among hand tool brands worldwide held steady at 0.16%.

How did search popularity change for hand tool brands worldwide in August 2026?

  1. In August 2026, Crescent gained estimated Share of Search among hand tool brands worldwide, from 44.8% to 45.7%.

  2. In August 2026, Knipex gained estimated Share of Search among hand tool brands worldwide, from 44.8% to 45.7%.

  3. In August 2026, Bahco lost estimated Share of Search among hand tool brands worldwide, from 9% to 7.5%.

  4. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

Where does Stanley compete?

Stanley is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tool storage brands5th of 50.02%Show ranking
Toolbox brands5th of 50.02%Show ranking
Tool chest brands6th of 60.03%Show ranking
Spirit level brands5th of 50.04%Show ranking
Tape measure brands5th of 50.04%Show ranking
Jump starter brands4th of 60.05%Show ranking
Hand tool brands5th of 50.16%Shown above
Wheelbarrow brands5th of 60.2%Show ranking
Workbench brands5th of 50.21%Show ranking
Socket set brands5th of 50.44%Show ranking
Log splitters6th of 61.4%Show ranking

How is Stanley measured?

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stanley wheelbarrow

Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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