Stanley vs Sun Joe:Which is more popular by branded search?
In August 2026, Sun Joe had more branded searches than Stanley among log splitters worldwide. Sun Joe was estimated to have 12.1K branded searches compared to Stanley’s 720, and held a 23.2% Share of Search versus Stanley’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Stanley or Sun Joe?
Compare the log splitters shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sun Joe, Stanley. The figures are in the table below the chart.
View monthly share of search table
| Month | Troy-Bilt | Sun Joe | Champion | Forest Master | Boss Industrial | Stanley |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 26.2% | 6.3% | 4.2% | 2.6% | 1.9% |
| Nov 2025 | 66% | 16.1% | 7.1% | 5.7% | 3% | 2.1% |
| Dec 2025 | 56.6% | 20.6% | 11.1% | 6.1% | 3.4% | 2.3% |
| Jan 2026 | 58.2% | 26% | 6.3% | 4.2% | 3.4% | 1.9% |
| Feb 2026 | 60.4% | 22% | 8% | 4.3% | 3.3% | 2% |
| Mar 2026 | 61% | 27.3% | 5.3% | 2.9% | 1.8% | 1.6% |
| Apr 2026 | 62.8% | 28.1% | 4.5% | 2% | 1.5% | 1.1% |
| May 2026 | 59.5% | 32.6% | 4.3% | 1.3% | 1.5% | 0.87% |
| Jun 2026 | 63.5% | 28.4% | 4.5% | 1.1% | 1.6% | 0.92% |
| Jul 2026 | 61.7% | 27.6% | 5.4% | 2.4% | 1.9% | 1.1% |
| Aug 2026 | 63.4% | 23.2% | 5.6% | 4.6% | 1.9% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Stanley and Sun Joe comparison changed over the last 12 months?
3 findings
- Sun Joe was ahead of Stanley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Stanley’s estimated Share of Search among log splitters worldwide moved from 1.9% to 1.4%, and its estimated monthly branded searches held steady at 720.
- Across the 11 months ending August 2026, Sun Joe’s estimated Share of Search among log splitters worldwide moved from 26.2% to 23.2%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for log splitters worldwide in August 2026?
2 changes
In August 2026, Sun Joe lost estimated Share of Search among log splitters worldwide, from 27.6% to 23.2%.
Stanley’s estimated Share of Search among log splitters worldwide has gained ground for 3 months in a row, from 0.87% to 1.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Stanley’s and Sun Joe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.