Milwaukee vs Snap-on:Which is more popular?
In September 2026, Milwaukee had more branded searches than Snap-on among tool chest brands worldwide. Milwaukee had about 1.8 million branded searches, while Snap-on had 301,000. Milwaukee made up 58.1% of all tool chest brand searches we track, and Snap-on accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about tool chest brands, Milwaukee and Snap-on each appeared in three of the five answers. Milwaukee was mentioned before Snap-on in two out of three answers.
Who do people search for more?
Milwaukee, about 6 searches for every 1 for Snap-on
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Milwaukee, named ahead of Snap-on in 2 of 3 answers
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Top tool chest brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee and Snap-on were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was listed before Snap-on in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Husky4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milwaukee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Snap-on3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- U.S. General3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kennedy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tool chest brands
5 answers
Asked ChatGPT
“Which tool chest brand should I buy?”
Asked ChatGPT
“What are the best tool chest brands?”
Asked ChatGPT
“What's the best tool chest brand for garage storage?”
Searched Google, AI Overview
“tool chest for garage”
Searched Google, AI Overview
“rolling tool chest”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Milwaukee or Snap-on more popular in search?
This chart shows how often people search Google for Milwaukee and Snap-on by name. Each line represents a brand's share of searches for all nine tool chest brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milwaukee, Snap-on. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | DeWalt | Craftsman | Snap-on | U.S. General | Beta | Husky | Stanley | Kennedy |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.6% | 19.1% | 7% | 8.5% | 0.77% | 0.34% | 0.51% | 0.09% | 0.05% |
| Nov 2025 | 60% | 22% | 6.6% | 9.9% | 0.48% | 0.32% | 0.59% | 0.1% | 0.05% |
| Dec 2025 | 60.2% | 22.1% | 8.1% | 8.1% | 0.49% | 0.27% | 0.6% | 0.11% | 0.03% |
| Jan 2026 | 57.9% | 21.3% | 9.5% | 9.5% | 0.7% | 0.38% | 0.57% | 0.1% | 0.05% |
| Feb 2026 | 56.8% | 20.9% | 11.4% | 9.3% | 0.56% | 0.38% | 0.46% | 0.09% | 0.05% |
| Mar 2026 | 55.3% | 20.3% | 13.6% | 9.1% | 0.67% | 0.37% | 0.55% | 0.1% | 0.05% |
| Apr 2026 | 56.7% | 20.8% | 11.4% | 9.3% | 0.84% | 0.31% | 0.46% | 0.08% | 0.05% |
| May 2026 | 56.8% | 20.9% | 11.4% | 9.3% | 0.46% | 0.56% | 0.46% | 0.08% | 0.05% |
| Jun 2026 | 57.9% | 21.3% | 11.6% | 7.8% | 0.47% | 0.31% | 0.47% | 0.09% | 0.04% |
| Jul 2026 | 60.2% | 18.1% | 12.1% | 8.1% | 0.49% | 0.33% | 0.49% | 0.08% | 0.05% |
| Aug 2026 | 56.9% | 20.9% | 11.4% | 9.4% | 0.46% | 0.31% | 0.46% | 0.16% | 0.05% |
| Sep 2026 | 58.1% | 21.4% | 9.6% | 9.6% | 0.47% | 0.38% | 0.38% | 0.1% | 0.05% |
How has the Milwaukee and Snap-on comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Snap-on in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among tool chest brands worldwide moved from 63.6% to 58.1%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Snap-on’s share of searches among tool chest brands worldwide moved from 8.5% to 9.6%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for tool chest brands worldwide in September 2026?
2 changes
In September 2026, Milwaukee gained share of searches among tool chest brands worldwide, from 56.9% to 58.1%.
Snap-on’s share of searches among tool chest brands worldwide has gained ground for 3 months in a row, from 7.8% to 9.6% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Milwaukee’s and Snap-on’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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