Craftsman vs DeWalt:Which is more popular?
In September 2026, DeWalt had more branded searches than Craftsman among tool chest brands worldwide. DeWalt had about 673,000 branded searches, while Craftsman had 301,000. DeWalt made up 21.4% of all tool chest brand searches we track, and Craftsman accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about tool chest brands, Craftsman appeared in three of the five answers and DeWalt in none.
Who do people search for more?
DeWalt, about 2 searches for every 1 for Craftsman
Who does AI mention more?
Craftsman, mentioned in 3 of 5 answers, DeWalt in 0
Who does AI recommend more?
Craftsman, the only one of the two named
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Top tool chest brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Craftsman was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DeWalt did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Husky4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Craftsman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Snap-on3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- U.S. General3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kennedy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tool chest brands
5 answers
Asked ChatGPT
“Which tool chest brand should I buy?”
Asked ChatGPT
“What are the best tool chest brands?”
Asked ChatGPT
“What's the best tool chest brand for garage storage?”
Searched Google, AI Overview
“tool chest for garage”
Searched Google, AI Overview
“rolling tool chest”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or DeWalt more popular in search?
This chart shows how often people search Google for Craftsman and DeWalt by name. Each line represents a brand's share of searches for all nine tool chest brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DeWalt, Craftsman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | DeWalt | Craftsman | Snap-on | U.S. General | Beta | Husky | Stanley | Kennedy |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.6% | 19.1% | 7% | 8.5% | 0.77% | 0.34% | 0.51% | 0.09% | 0.05% |
| Nov 2025 | 60% | 22% | 6.6% | 9.9% | 0.48% | 0.32% | 0.59% | 0.1% | 0.05% |
| Dec 2025 | 60.2% | 22.1% | 8.1% | 8.1% | 0.49% | 0.27% | 0.6% | 0.11% | 0.03% |
| Jan 2026 | 57.9% | 21.3% | 9.5% | 9.5% | 0.7% | 0.38% | 0.57% | 0.1% | 0.05% |
| Feb 2026 | 56.8% | 20.9% | 11.4% | 9.3% | 0.56% | 0.38% | 0.46% | 0.09% | 0.05% |
| Mar 2026 | 55.3% | 20.3% | 13.6% | 9.1% | 0.67% | 0.37% | 0.55% | 0.1% | 0.05% |
| Apr 2026 | 56.7% | 20.8% | 11.4% | 9.3% | 0.84% | 0.31% | 0.46% | 0.08% | 0.05% |
| May 2026 | 56.8% | 20.9% | 11.4% | 9.3% | 0.46% | 0.56% | 0.46% | 0.08% | 0.05% |
| Jun 2026 | 57.9% | 21.3% | 11.6% | 7.8% | 0.47% | 0.31% | 0.47% | 0.09% | 0.04% |
| Jul 2026 | 60.2% | 18.1% | 12.1% | 8.1% | 0.49% | 0.33% | 0.49% | 0.08% | 0.05% |
| Aug 2026 | 56.9% | 20.9% | 11.4% | 9.4% | 0.46% | 0.31% | 0.46% | 0.16% | 0.05% |
| Sep 2026 | 58.1% | 21.4% | 9.6% | 9.6% | 0.47% | 0.38% | 0.38% | 0.1% | 0.05% |
How has the Craftsman and DeWalt comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Craftsman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among tool chest brands worldwide moved from 7% to 9.6%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, DeWalt’s share of searches among tool chest brands worldwide moved from 19.1% to 21.4%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for tool chest brands worldwide in September 2026?
1 change
In September 2026, Craftsman lost share of searches among tool chest brands worldwide, from 11.4% to 9.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Craftsman’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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