Brandwave

How popular isKnipex?

In September 2026, people searched for Knipex by name about 201,000 times worldwide, about the same as the previous year. These searches made up 14.5% of all global bolt cutters brand searches, placing Knipex third out of seven brands. When we asked both ChatGPT and Google AI Overviews about bolt cutters brands, Knipex appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Knipex is the third most searched of 7 competitors and the second most recommended in AI answers.

  1. DeWaltShare of searches 48.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. CraftsmanShare of searches 21.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KnipexShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. FiskarsShare of searches 12%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. RIDGIDShare of searches 2.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top bolt cutters brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Knipex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Knipex is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crescent1st
  2. Knipex2nd
  3. RIDGID3rd
  4. DeWalt–
  5. Craftsman–
  6. Fiskars–
  7. Irwin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Knipex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RIDGID3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crescent3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiskars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bolt cutters brands

5 answers

  • Asked ChatGPT

    “Which bolt cutters brand should I buy?”

    1. 1Crescent
    2. 2Knipex

  • Asked ChatGPT

    “What are the best bolt cutters brands?”

    1. 1Crescent
    2. 2Knipex
    3. 3RIDGID

  • Asked ChatGPT

    “What's the best bolt cutters brand for cutting metal locks?”

    1. 1Knipex
    2. 2RIDGID
    3. 3Crescent

  • Searched Google, AI Overview

    “best bolt cutters”

    1. 1Knipex

  • Searched Google, AI Overview

    “heavy duty bolt cutters”

    1. 1RIDGID

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bolt cutters brands compete with Knipex?

Knipex against bolt cutters brands worldwide, by month

Share of searches by month for DeWalt, Craftsman, Knipex, Fiskars, RIDGID. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltCraftsmanKnipexFiskarsRIDGIDIrwinCrescent
Oct 202551%18.7%15.2%12%2.5%0.5%0.03%
Nov 202554.8%16.4%13.4%12.4%2.7%0.36%0.03%
Dec 202553.6%19.6%13.1%10.7%2.6%0.35%0.05%
Jan 202648.7%21.8%14.6%11.6%2.9%0.39%0.03%
Feb 202647%25.7%14%10.6%2.3%0.38%0.03%
Mar 202643.1%28.8%12.9%12.2%2.6%0.35%0.03%
Apr 202645%24.6%13.4%13.8%2.7%0.36%0.03%
May 202645.8%25.1%11.2%14.7%2.8%0.37%0.03%
Jun 202647.4%25.9%11.6%11.8%2.9%0.31%0.02%
Jul 202642%28.1%12.6%13.8%3.1%0.34%0.04%
Aug 202645.6%24.9%13.6%12.7%2.7%0.3%0.05%
Sep 202648.5%21.7%14.5%12%2.9%0.32%0.04%

  1. 1.DeWalt

    48.5%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.Craftsman

    21.7%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

  3. 3.Knipex

    14.5%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Fiskars

    12%

    Held 4th. 167K estimated branded searches, -10.9% vs prior month. Share -0.7 points.

  5. 5.RIDGID

    2.9%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Irwin

    0.32%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Crescent

    0.04%

    Held 7th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare popularity between Knipex and its closest rivals

Every comparison with Knipex

28 comparisons

How has branded search demand for Knipex changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Knipex worldwide held steady at 201K.
  • Across the 12 months ending September 2026, Knipex’s share of searches among bolt cutters brands worldwide decreased from 15.2% to 14.5%.
  • Across the 12 months ending September 2026, Knipex’s share of searches among bolt cutters brands worldwide peaked at 15.2% in October 2025 and was lowest at 11.2% in May 2026.

How did search popularity change for bolt cutters brands worldwide in September 2026?

6 changes

  1. In September 2026, DeWalt gained share of searches among bolt cutters brands worldwide, from 45.6% to 48.5%.

  2. In September 2026, Knipex gained share of searches among bolt cutters brands worldwide, from 13.6% to 14.5%.

  3. In September 2026, Craftsman lost share of searches among bolt cutters brands worldwide, from 24.9% to 21.7%.

  4. In September 2026, Fiskars lost share of searches among bolt cutters brands worldwide, from 12.7% to 12%.

  5. Estimated monthly branded searches for Crescent worldwide rose 51.3% over 12 measured months, from 390 to 590 in September 2026.

  6. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

How are Knipex’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Knipex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • knipex

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How the Brand Demand Index is measured

Where does Knipex compete?

Knipex is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pipe cutter brands4th of 85.1%Show ranking
Cable cutter brands4th of 65.2%Show ranking
Aviation snips brands4th of 116%Show ranking
PVC cutter brands3rd of 67%Show ranking
Cable stripper brands3rd of 57%Show ranking
Hand tool brands3rd of 137.2%Show ranking
Wire cutters brands3rd of 87.6%Show ranking
Pipe wrench brands2nd of 69.1%Show ranking
Tin snips brands3rd of 914.3%Show ranking
Bolt cutters brands3rd of 714.5%Shown above
Wire stripper brands2nd of 518.4%Show ranking
Creator with pink hair and a pink jacket

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