How popular isMSA in search?
In August 2026, there were an estimated 18.1K branded searches for MSA worldwide which is down 18.5% over the last 11 months. MSA holds 6.2% estimated Share of Search among hard hat brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hard hat brands compete with MSA?
Share of Search by month for Protector, 3M Peltor, MSA. The figures are in the table below the chart.
View monthly share of search table
| Month | Protector | 3M Peltor | MSA | Pyramex | Honeywell |
|---|---|---|---|---|---|
| Oct 2025 | 76.5% | 11% | 10.3% | 2% | 0.12% |
| Nov 2025 | 78% | 11.2% | 8.6% | 2.1% | 0.15% |
| Dec 2025 | 81% | 9.5% | 7.3% | 2.2% | 0.1% |
| Jan 2026 | 81.2% | 9.6% | 7.3% | 1.8% | 0.08% |
| Feb 2026 | 79.5% | 9.5% | 8.7% | 2.1% | 0.13% |
| Mar 2026 | 85.3% | 6.7% | 6.3% | 1.5% | 0.09% |
| Apr 2026 | 82.7% | 8% | 7.5% | 1.8% | 0.07% |
| May 2026 | 84.1% | 8.1% | 6.2% | 1.5% | 0.09% |
| Jun 2026 | 82.3% | 7.9% | 7.4% | 2.2% | 0.11% |
| Jul 2026 | 85.3% | 6.8% | 6.3% | 1.5% | 0.11% |
| Aug 2026 | 84.1% | 8.1% | 6.2% | 1.5% | 0.09% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.1% | 246K | 0% | -1.2 points | |
| 2, held 2nd | 8.1% | 23.8K | +20.8% | +1.3 points | |
| 3, held 3rd | 6.2% | 18.1K | 0% | -0.1 points | |
| 4, held 4th | 1.5% | 4.4K | 0% | 0 points | |
| 5, held 5th | 0.09% | 260 | -18.8% | 0 points |
84.1%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.2 points.
8.1%
Held 2nd. 23.8K estimated branded searches, +20.8% vs prior month. Share +1.3 points.
3.
MSA
6.2%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Pyramex1.5%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.09%
Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between MSA and its closest rivals
Every comparison with MSA
4 comparisons
How has branded search demand for MSA changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for MSA worldwide fell from 22.2K to 18.1K.
- Across the 11 months ending August 2026, MSA’s estimated Share of Search among hard hat brands worldwide decreased from 10.3% to 6.2%.
- Across the 11 months ending August 2026, MSA’s estimated Share of Search among hard hat brands worldwide peaked at 10.3% in October 2025 and was lowest at 6.2% in May 2026.
How did search popularity change for hard hat brands worldwide in August 2026?
3 changes
In August 2026, 3M Peltor gained estimated Share of Search among hard hat brands worldwide, from 6.8% to 8.1%.
In August 2026, Protector lost estimated Share of Search among hard hat brands worldwide, from 85.3% to 84.1%.
Estimated monthly branded searches for MSA worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How is MSA measured?
Brandwave collects information about searches that people make online using MSA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- msa safety
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Is MSA your brand?
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