How popular isMSA in search?
In September 2026, there were an estimated 18.1K branded searches for MSA worldwide which is down 18.5% over the last 12 months. MSA holds 0.77% estimated Share of Search among flame detector brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which flame detector brands compete with MSA?
Share of Search by month for Siemens, Bosch, Honeywell, MSA. The figures are in the table below the chart.
View monthly share of search table
| Month | Siemens | Bosch | Honeywell | MSA |
|---|---|---|---|---|
| Oct 2025 | 47.3% | 30.5% | 21.3% | 0.86% |
| Nov 2025 | 52.9% | 27.1% | 19.4% | 0.64% |
| Dec 2025 | 48.7% | 32.7% | 17.9% | 0.72% |
| Jan 2026 | 46.8% | 31.3% | 21.1% | 0.85% |
| Feb 2026 | 51.3% | 28.8% | 18.9% | 0.93% |
| Mar 2026 | 48.1% | 29.3% | 21.7% | 0.88% |
| Apr 2026 | 50.2% | 30.3% | 18.5% | 0.91% |
| May 2026 | 50.6% | 30% | 18.7% | 0.75% |
| Jun 2026 | 48.6% | 28.6% | 21.9% | 0.88% |
| Jul 2026 | 50.7% | 29.8% | 18.7% | 0.75% |
| Aug 2026 | 49.7% | 31.1% | 18.3% | 0.9% |
| Sep 2026 | 51.6% | 28.6% | 19% | 0.77% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.6% | 1.2M | 0% | +1.9 points | |
| 2, held 2nd | 28.6% | 677K | -11.3% | -2.5 points | |
| 3, held 3rd | 19% | 450K | 0% | +0.7 points | |
| 4, held 4th | 0.77% | 18.1K | -18.5% | -0.1 points |
1.
Siemens51.6%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +1.9 points.
2.
Bosch28.6%
Held 2nd. 677K estimated branded searches, -11.3% vs prior month. Share -2.5 points.
19%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.7 points.
4.
MSA
0.77%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
Compare search popularity between MSA and its closest rivals
Every comparison with MSA
6 comparisons
How has branded search demand for MSA changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for MSA worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, MSA’s estimated Share of Search among flame detector brands worldwide held steady, from 0.86% to 0.77%.
How did search popularity change for flame detector brands worldwide in September 2026?
4 changes
In September 2026, Siemens gained estimated Share of Search among flame detector brands worldwide, from 49.7% to 51.6%.
In September 2026, Honeywell gained estimated Share of Search among flame detector brands worldwide, from 18.3% to 19%.
In September 2026, Bosch lost estimated Share of Search among flame detector brands worldwide, from 31.1% to 28.6%.
Estimated monthly branded searches for MSA worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Where does MSA compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Flame detector brands | 4th of 4 | 0.77% | Shown above |
| Hard hat brands | 3rd of 5 | 3.6% | Show ranking |
How is MSA measured?
Brandwave collects information about searches that people make online using MSA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- msa safety
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