MSA vs Protector:Which is more popular by branded search?
In August 2026, Protector had more branded searches than MSA among hard hat brands worldwide. Protector was estimated to have 246K branded searches compared to MSA’s 18.1K, and held a 91% Share of Search versus MSA’s 6.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MSA or Protector?
Compare the hard hat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Protector, MSA. The figures are in the table below the chart.
View monthly share of search table
| Month | Protector | MSA | Pyramex | 3M Peltor | Honeywell |
|---|---|---|---|---|---|
| Oct 2025 | 85.3% | 11.5% | 2.3% | 0.83% | 0.13% |
| Nov 2025 | 87.1% | 9.6% | 2.3% | 0.84% | 0.17% |
| Dec 2025 | 88.8% | 8% | 2.4% | 0.7% | 0.11% |
| Jan 2026 | 89.2% | 8% | 2% | 0.71% | 0.09% |
| Feb 2026 | 87.1% | 9.6% | 2.3% | 0.84% | 0.14% |
| Mar 2026 | 91.1% | 6.7% | 1.6% | 0.48% | 0.1% |
| Apr 2026 | 89.3% | 8.1% | 2% | 0.58% | 0.08% |
| May 2026 | 91% | 6.7% | 1.6% | 0.59% | 0.1% |
| Jun 2026 | 88.9% | 8% | 2.4% | 0.58% | 0.12% |
| Jul 2026 | 91% | 6.7% | 1.6% | 0.59% | 0.12% |
| Aug 2026 | 91% | 6.7% | 1.6% | 0.59% | 0.1% |
| Sep 2026 | — | — | — | — | — |
How has the MSA and Protector comparison changed over the last 12 months?
3 findings
- Protector was ahead of MSA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MSA’s estimated Share of Search among hard hat brands worldwide moved from 11.5% to 6.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Protector’s estimated Share of Search among hard hat brands worldwide moved from 85.3% to 91%, and its estimated monthly branded searches moved from 165K to 246K.
How did search popularity change for hard hat brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using MSA’s and Protector’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.