Honeywell vs MSA:Which is more popular?
In September 2026, Honeywell had more branded searches than MSA among hard hat brands worldwide. Honeywell had about 450,000 branded searches, while MSA had 18,100. Honeywell made up 68% of all hard hat brand searches we track, and MSA accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about hard hat brands, MSA appeared in four of the five answers and Honeywell in none.
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Top hard hat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MSA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Honeywell did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
MSA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Klein Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pyramex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
3M Peltor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Honeywell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Protector0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hard hat brands
5 answers
Asked ChatGPT
“Which hard hat brand should I buy?”
Asked ChatGPT
“What are the best hard hat brands?”
Asked ChatGPT
“What's the best hard hat brand for jobsite protection?”
Searched Google, AI Overview
“best hard hat”
Searched Google, AI Overview
“construction hard hat”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Honeywell or MSA more popular in search?
This chart shows how often people search Google for Honeywell and MSA by name. Each line represents a brand's share of searches for all six hard hat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Honeywell, MSA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Honeywell | Klein Tools | 3M Peltor | MSA | Pyramex | Protector |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.8% | 18.4% | 3.2% | 3% | 0.6% | 0.01% |
| Nov 2025 | 75.2% | 18.5% | 3.3% | 2.5% | 0.6% | <0.01% |
| Dec 2025 | 68.5% | 25.1% | 3% | 2.8% | 0.67% | <0.01% |
| Jan 2026 | 74.8% | 18.4% | 3.2% | 3% | 0.6% | <0.01% |
| Feb 2026 | 71.3% | 21.4% | 3.1% | 3.5% | 0.7% | 0.01% |
| Mar 2026 | 74.8% | 18.4% | 3.2% | 3% | 0.6% | <0.01% |
| Apr 2026 | 70.8% | 21.2% | 3.7% | 3.5% | 0.69% | 0.01% |
| May 2026 | 71.3% | 21.4% | 3.8% | 2.9% | 0.7% | <0.01% |
| Jun 2026 | 75.2% | 18.5% | 2.7% | 3% | 0.6% | <0.01% |
| Jul 2026 | 71.7% | 21.5% | 3.1% | 2.9% | 0.7% | <0.01% |
| Aug 2026 | 67.6% | 24.8% | 3.6% | 3.3% | 0.66% | <0.01% |
| Sep 2026 | 68% | 24.9% | 3.6% | 2.7% | 0.67% | <0.01% |
How has the Honeywell and MSA comparison changed over the last 12 months?
3 findings
- Honeywell was ahead of MSA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honeywell’s share of searches among hard hat brands worldwide moved from 74.8% to 68%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, MSA’s share of searches among hard hat brands worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for hard hat brands worldwide in September 2026?
2 changes
In September 2026, MSA lost share of searches among hard hat brands worldwide, from 3.3% to 2.7%.
Estimated monthly branded searches for Honeywell worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Honeywell’s and MSA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hard hat brands
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