3M Peltor vs MSA:Which is more popular?
In September 2026, 3M Peltor had more branded searches than MSA among hard hat brands worldwide. 3M Peltor had about 23,800 branded searches, while MSA had 18,100. 3M Peltor made up 3.6% of all hard hat brand searches we track, and MSA accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about hard hat brands, MSA appeared in four of the five answers and 3M Peltor in two. MSA was mentioned before 3M Peltor in every answer.
Who do people search for more?
3M Peltor, about 31% more searches than MSA
Who does AI mention more?
MSA, mentioned in 4 of 5 answers, 3M Peltor in 2
Who does AI recommend more?
MSA, named ahead of 3M Peltor in every answer
Follow 3M Peltor vs MSA and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hard hat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MSA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. 3M Peltor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MSA was listed before 3M Peltor in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MSA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Klein Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pyramex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- 3M Peltor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Honeywell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Protector0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hard hat brands
5 answers
Asked ChatGPT
“Which hard hat brand should I buy?”
Asked ChatGPT
“What are the best hard hat brands?”
Asked ChatGPT
“What's the best hard hat brand for jobsite protection?”
Searched Google, AI Overview
“best hard hat”
Searched Google, AI Overview
“construction hard hat”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is 3M Peltor or MSA more popular in search?
This chart shows how often people search Google for 3M Peltor and MSA by name. Each line represents a brand's share of searches for all six hard hat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for 3M Peltor, MSA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Honeywell | Klein Tools | 3M Peltor | MSA | Pyramex | Protector |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.8% | 18.4% | 3.2% | 3% | 0.6% | 0.01% |
| Nov 2025 | 75.2% | 18.5% | 3.3% | 2.5% | 0.6% | <0.01% |
| Dec 2025 | 68.5% | 25.1% | 3% | 2.8% | 0.67% | <0.01% |
| Jan 2026 | 74.8% | 18.4% | 3.2% | 3% | 0.6% | <0.01% |
| Feb 2026 | 71.3% | 21.4% | 3.1% | 3.5% | 0.7% | 0.01% |
| Mar 2026 | 74.8% | 18.4% | 3.2% | 3% | 0.6% | <0.01% |
| Apr 2026 | 70.8% | 21.2% | 3.7% | 3.5% | 0.69% | 0.01% |
| May 2026 | 71.3% | 21.4% | 3.8% | 2.9% | 0.7% | <0.01% |
| Jun 2026 | 75.2% | 18.5% | 2.7% | 3% | 0.6% | <0.01% |
| Jul 2026 | 71.7% | 21.5% | 3.1% | 2.9% | 0.7% | <0.01% |
| Aug 2026 | 67.6% | 24.8% | 3.6% | 3.3% | 0.66% | <0.01% |
| Sep 2026 | 68% | 24.9% | 3.6% | 2.7% | 0.67% | <0.01% |
How has the 3M Peltor and MSA comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: MSA took it in February 2026, 3M Peltor took it in March 2026, MSA took it in June 2026, 3M Peltor took it in July 2026.
- Across the 12 months ending September 2026, 3M Peltor’s share of searches among hard hat brands worldwide moved from 3.2% to 3.6%, and its estimated monthly branded searches held steady at 23.8K.
- Across the 12 months ending September 2026, MSA’s share of searches among hard hat brands worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for hard hat brands worldwide in September 2026?
2 changes
In September 2026, MSA lost share of searches among hard hat brands worldwide, from 3.3% to 2.7%.
3M Peltor’s share of searches among hard hat brands worldwide has gained ground for 3 months in a row, from 2.7% to 3.6% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 3M Peltor’s and MSA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hard hat brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.