Brandwave

DeWalt vs Klein Tools:Which is more popular?

In September 2026, DeWalt had more branded searches than Klein Tools among tin snips brands worldwide. DeWalt had about 1,250 branded searches, while Klein Tools had 1,120. DeWalt made up 4.8% of all tin snips brand searches we track, and Klein Tools accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about tin snips brands, Klein Tools appeared in one of the four answers and DeWalt in none.

Among tin snips brands worldwide in September 2026

Who do people search for more?

DeWalt, about 12% more searches than Klein Tools

DeWalt 1.3K searchesKlein Tools 1.1K searches

Who does AI mention more?

Klein Tools, mentioned in 1 of 4 answers, DeWalt in 0

Klein Tools in 1 of 4DeWalt in 0 of 4

Follow DeWalt vs Klein Tools and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top tin snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Klein Tools was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. DeWalt did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midwest Snips1st
  2. Wiss2nd
  3. Malco3rd
  4. Lenox4th
  5. Craftsman5th
  6. Knipex6th
  7. Klein Tools7th
  8. Milwaukee–
  9. DeWalt–
  10. Fiskars–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Midwest Snips4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Malco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Klein Tools1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lenox1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about tin snips brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DeWalt or Klein Tools more popular in search?

This chart shows how often people search Google for DeWalt and Klein Tools by name. Each line represents a brand's share of searches for all 13 tin snips brands we track, month by month, from English-language searches worldwide.

DeWalt and Klein Tools among tin snips brands worldwide, by month

Share of searches by month for DeWalt, Klein Tools. The figures are in the table below the chart.

View monthly share of searches table
MonthMidwest SnipsMilwaukeeWissKnipexMalcoDeWaltKlein ToolsFiskarsBesseyCraftsmanIrwinLenoxBahco
Oct 202527.1%15.1%15.5%9.1%7.8%5%5.7%3.4%2.4%3%2.5%2.4%1.1%
Nov 202526.6%15%16.5%9.2%7.9%5.5%4.4%3.6%2.4%3.2%2.4%2.4%0.85%
Dec 202524.5%16.7%17.8%8.8%7.6%4.2%5.5%4.5%2.2%3%2.2%2.2%0.77%
Jan 202625.7%14.3%15.3%9.2%8.5%5.1%5.5%4.5%2.8%2.9%2.9%2.3%1%
Feb 202624.5%16.6%17.3%8.7%9.2%4.7%4.8%3%2.2%2.9%2.8%2.2%1.2%
Mar 202625.8%14.5%18%9%10.5%4.4%4.3%2.8%2.3%2.9%2.9%1.9%0.82%
Apr 202624.2%17.3%16.9%8.4%9%4.7%4.9%3.3%2.6%3.2%2.7%2.1%0.63%
May 202620.6%17.3%25.7%7.2%6.8%4.9%4.2%2.8%2.3%2.5%2.8%2.3%0.65%
Jun 202616.7%20.8%31.2%6%5.2%4.8%3.7%2.7%2.2%2.3%1.9%1.8%0.65%
Jul 202622.1%18.4%15.4%9.2%9.4%5.8%4.8%3.4%3.6%2.7%2.5%2%0.7%
Aug 202624.6%16.9%14%8.4%8.1%6.2%4.9%3.5%4.8%3%2.2%2.7%0.63%
Sep 202625.4%17.5%14.5%10.7%7.8%4.8%4.3%3.5%3.4%2.5%2.3%2.3%1%

DeWalt and Klein Tools sell other things too, so only their searches that name this product count here, like “dewalt tin snip”.

How has the DeWalt and Klein Tools comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: DeWalt took it in November 2025, Klein Tools took it in December 2025, DeWalt took it in March 2026, Klein Tools took it in April 2026, DeWalt took it in May 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among tin snips brands worldwide moved from 5% to 4.8%, and its estimated monthly branded searches moved from 1.2K to 1.3K.
  • Across the 12 months ending September 2026, Klein Tools’ share of searches among tin snips brands worldwide moved from 5.7% to 4.3%, and its estimated monthly branded searches moved from 1.4K to 1.1K.

How did search popularity change for tin snips brands worldwide in September 2026?

2 changes

  1. In September 2026, DeWalt lost share of searches among tin snips brands worldwide, from 6.2% to 4.8%.

  2. In September 2026, Klein Tools lost share of searches among tin snips brands worldwide, from 4.9% to 4.3%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Klein Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

3 branded search terms

  • dewalt aviation snips
  • dewalt metal snips
  • dewalt tin snip

Klein Tools

7 branded search terms

  • klein aviation snips
  • klein metal snips
  • klein snips
  • klein tin snips
  • klein tools aviation snips
  • klein tools snips
  • klein tools tin snips

How the Brand Demand Index is measured

Other head-to-heads among tin snips brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free