Gardena vs Hozelock:Which is more popular?
In September 2026, Gardena had more branded searches than Hozelock among retractable hose brands worldwide. Gardena had about 201,000 branded searches, while Hozelock had 18,100. Gardena made up 71.3% of all retractable hose brand searches we track, and Hozelock accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about retractable hose brands, Gardena appeared in three of the four answers and Hozelock in one. Gardena was mentioned before Hozelock in every answer.
Who do people search for more?
Gardena, about 11 searches for every 1 for Hozelock
Who does AI mention more?
Gardena, mentioned in 3 of 4 answers, Hozelock in 1
Who does AI recommend more?
Gardena, named ahead of Hozelock in every answer
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Top retractable hose brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Gardena was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hozelock was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Gardena was listed before Hozelock in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Gardena1st
Hoselink2nd
Giraffe Tools2nd- Hozelock4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Giraffe Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Gardena3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hoselink3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Hozelock1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about retractable hose brands
4 answers
Asked ChatGPT
“Which retractable hose brand should I buy?”
Asked ChatGPT
“What are the best retractable hose brands?”
Asked ChatGPT
“What's the best retractable hose brand for a small garden?”
Searched Google, AI Overview
“best retractable hose”
Searched Google, AI Overview
“retractable garden hose”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gardena or Hozelock more popular in search?
This chart shows how often people search Google for Gardena and Hozelock by name. Each line represents a brand's share of searches for all four retractable hose brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Gardena, Hozelock. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gardena | Hoselink | Giraffe Tools | Hozelock |
|---|---|---|---|---|
| Oct 2025 | 66.7% | 20% | 7.3% | 6% |
| Nov 2025 | 63.5% | 23.3% | 8.5% | 4.7% |
| Dec 2025 | 61.7% | 22.6% | 10.1% | 5.5% |
| Jan 2026 | 62.1% | 22.8% | 8.3% | 6.8% |
| Feb 2026 | 72% | 11.8% | 9.7% | 6.5% |
| Mar 2026 | 76.3% | 8.4% | 6.9% | 8.4% |
| Apr 2026 | 74.9% | 8.2% | 6.7% | 10.1% |
| May 2026 | 77% | 6.9% | 5.7% | 10.4% |
| Jun 2026 | 76.1% | 6.8% | 6.8% | 10.2% |
| Jul 2026 | 72.4% | 6.5% | 6.5% | 14.6% |
| Aug 2026 | 72.5% | 9.8% | 8% | 9.8% |
| Sep 2026 | 71.3% | 14.4% | 7.9% | 6.4% |
How has the Gardena and Hozelock comparison changed over the last 12 months?
3 findings
- Gardena was ahead of Hozelock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gardena’s share of searches among retractable hose brands worldwide moved from 66.7% to 71.3%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Hozelock’s share of searches among retractable hose brands worldwide moved from 6% to 6.4%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for retractable hose brands worldwide in September 2026?
2 changes
In September 2026, Hozelock lost share of searches among retractable hose brands worldwide, from 9.8% to 6.4%.

In September 2026, Gardena lost share of searches among retractable hose brands worldwide, from 72.5% to 71.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gardena’s and Hozelock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among retractable hose brands

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