Brandwave

Gardena vs Hoselink:Which is more popular?

In September 2026, Gardena had more branded searches than Hoselink among retractable hose brands worldwide. Gardena had about 201,000 branded searches, while Hoselink had 40,500. Gardena made up 71.3% of all retractable hose brand searches we track, and Hoselink accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about retractable hose brands, Gardena and Hoselink each appeared in three of the four answers. Hoselink was mentioned before Gardena in two out of three answers.

Among retractable hose brands worldwide in September 2026

Who do people search for more?

Gardena, about 5 searches for every 1 for Hoselink

Gardena 201K searchesHoselink 40.5K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Gardena in 3 of 4Hoselink in 3 of 4

Who does AI recommend more?

Hoselink, named ahead of Gardena in 2 of 3 answers

Hoselink first in 2Gardena first in 1

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Top retractable hose brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gardena was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hoselink was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Hoselink was listed before Gardena in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gardena1st
  2. Hoselink2nd
  3. Giraffe Tools2nd
  4. Hozelock4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giraffe Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gardena3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hoselink3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hozelock1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about retractable hose brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gardena or Hoselink more popular in search?

This chart shows how often people search Google for Gardena and Hoselink by name. Each line represents a brand's share of searches for all four retractable hose brands we track, month by month, from English-language searches worldwide.

Gardena and Hoselink among retractable hose brands worldwide, by month

Share of searches by month for Gardena, Hoselink. The figures are in the table below the chart.

View monthly share of searches table
MonthGardenaHoselinkGiraffe ToolsHozelock
Oct 202566.7%20%7.3%6%
Nov 202563.5%23.3%8.5%4.7%
Dec 202561.7%22.6%10.1%5.5%
Jan 202662.1%22.8%8.3%6.8%
Feb 202672%11.8%9.7%6.5%
Mar 202676.3%8.4%6.9%8.4%
Apr 202674.9%8.2%6.7%10.1%
May 202677%6.9%5.7%10.4%
Jun 202676.1%6.8%6.8%10.2%
Jul 202672.4%6.5%6.5%14.6%
Aug 202672.5%9.8%8%9.8%
Sep 202671.3%14.4%7.9%6.4%

How has the Gardena and Hoselink comparison changed over the last 12 months?

3 findings
  • Gardena was ahead of Hoselink in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gardena’s share of searches among retractable hose brands worldwide moved from 66.7% to 71.3%, and its estimated monthly branded searches moved from 165K to 201K.
  • Across the 12 months ending September 2026, Hoselink’s share of searches among retractable hose brands worldwide moved from 20% to 14.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for retractable hose brands worldwide in September 2026?

2 changes
  1. In September 2026, Hoselink gained share of searches among retractable hose brands worldwide, from 9.8% to 14.4%.

  2. In September 2026, Gardena lost share of searches among retractable hose brands worldwide, from 72.5% to 71.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gardena’s and Hoselink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gardena

1 branded search term

  • gardena

Hoselink

1 branded search term

  • hoselink

How the Brand Demand Index is measured

Other head-to-heads among retractable hose brands

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