Brandwave

DeWitt vs Gardena:Which is more popular?

In September 2026, Gardena had more branded searches than DeWitt among garden fleece brands worldwide. Gardena had about 201,000 branded searches, while DeWitt had 980. Gardena made up 77.4% of all garden fleece brand searches we track, and DeWitt accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about garden fleece brands, DeWitt appeared in three of the five answers and Gardena in none.

Among garden fleece brands worldwide in September 2026

Who do people search for more?

Gardena, about 205 searches for every 1 for DeWitt

Gardena 201K searchesDeWitt 980 searches

Who does AI mention more?

DeWitt, mentioned in 3 of 5 answers, Gardena in 0

DeWitt in 3 of 5Gardena in 0 of 5

Who does AI recommend more?

DeWitt, the only one of the two named

DeWitt first in 3Gardena never named

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Top garden fleece brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWitt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Gardena did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Agfabric1st
  2. Agribon2nd
  3. DeWitt3rd
  4. Haxnicks4th
  5. Gardena–
  6. Thompson & Morgan–
  7. Gardman–
  8. Agralan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Agribon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWitt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agfabric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haxnicks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thompson & Morgan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agralan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden fleece brands

5 answers

  • Asked ChatGPT

    “Which garden fleece brand should I buy?”

    1. 1Agribon
    2. 2Agfabric
    3. 3DeWitt

  • Asked ChatGPT

    “What are the best garden fleece brands?”

    1. 1Agfabric
    2. 2DeWitt
    3. 3Agribon
    4. 4Haxnicks

  • Asked ChatGPT

    “What's the best garden fleece brand for cold weather plants?”

    1. 1Agfabric
    2. 2DeWitt
    3. 3Agribon

  • Searched Google, AI Overview

    “horticultural fleece”

    1. Searched Google, AI Overview

      “best garden fleece”

      1. 1Haxnicks

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is DeWitt or Gardena more popular in search?

    This chart shows how often people search Google for DeWitt and Gardena by name. Each line represents a brand's share of searches for all eight garden fleece brands we track, month by month, from English-language searches worldwide.

    DeWitt and Gardena among garden fleece brands worldwide, by month

    Share of searches by month for Gardena, DeWitt. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGardenaThompson & MorganAgribonDeWittGardmanAgfabricHaxnicksAgralan
    Oct 202577%20.9%0.75%0.41%0.47%0.18%0.18%0.12%
    Nov 202579.8%18.1%0.77%0.31%0.48%0.23%0.19%0.1%
    Dec 202579.7%18.1%0.77%0.31%0.59%0.23%0.19%0.1%
    Jan 202669.5%28.2%0.82%0.4%0.51%0.25%0.2%0.11%
    Feb 202668.3%30%0.54%0.29%0.41%0.13%0.2%0.11%
    Mar 202670.2%28.5%0.3%0.3%0.3%0.14%0.17%0.07%
    Apr 202670.8%27.9%0.25%0.33%0.31%0.17%0.17%0.06%
    May 202678.3%20.6%0.23%0.29%0.23%0.15%0.15%0.07%
    Jun 202683.9%15%0.2%0.29%0.23%0.16%0.11%0.07%
    Jul 202683.9%15%0.25%0.31%0.25%0.16%0.09%0.06%
    Aug 202681%17.7%0.33%0.37%0.29%0.16%0.09%0.09%
    Sep 202677.4%21.1%0.39%0.38%0.34%0.15%0.12%0.1%

    How has the DeWitt and Gardena comparison changed over the last 12 months?

    3 findings
    • Gardena was ahead of DeWitt in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, DeWitt’s share of searches among garden fleece brands worldwide moved from 0.41% to 0.38%, and its estimated monthly branded searches moved from 870 to 980.
    • Across the 12 months ending September 2026, Gardena’s share of searches among garden fleece brands worldwide moved from 77% to 77.4%, and its estimated monthly branded searches moved from 165K to 201K.

    How did search popularity change for garden fleece brands worldwide in September 2026?

    2 changes

    1. In September 2026, Gardena lost share of searches among garden fleece brands worldwide, from 81% to 77.4%.

    2. In September 2026, DeWitt fell from 3rd to 4th among garden fleece brands worldwide.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using DeWitt’s and Gardena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    DeWitt

    2 branded search terms

    • dewitt company
    • dewitt landscape fabric

    Gardena

    1 branded search term

    • gardena

    How the Brand Demand Index is measured

    Other head-to-heads among garden fleece brands

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