Brandwave

How popular isDeWitt?

In September 2026, people searched for DeWitt by name about 980 times worldwide, a 12.6% increase from the previous year. These searches made up 0.38% of all global garden fleece brand searches, placing DeWitt fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about garden fleece brands, DeWitt appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

DeWitt is the fourth most searched of 8 competitors and the third most recommended in AI answers.

  1. GardenaShare of searches 77.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Thompson & MorganShare of searches 21.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. AgribonShare of searches 0.39%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. DeWittShare of searches 0.38%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. GardmanShare of searches 0.34%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top garden fleece brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWitt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWitt is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Agfabric1st
  2. Agribon2nd
  3. DeWitt3rd
  4. Haxnicks4th
  5. Gardena–
  6. Thompson & Morgan–
  7. Gardman–
  8. Agralan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Agribon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWitt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agfabric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haxnicks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thompson & Morgan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agralan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden fleece brands

5 answers

  • Asked ChatGPT

    “Which garden fleece brand should I buy?”

    1. 1Agribon
    2. 2Agfabric
    3. 3DeWitt

  • Asked ChatGPT

    “What are the best garden fleece brands?”

    1. 1Agfabric
    2. 2DeWitt
    3. 3Agribon
    4. 4Haxnicks

  • Asked ChatGPT

    “What's the best garden fleece brand for cold weather plants?”

    1. 1Agfabric
    2. 2DeWitt
    3. 3Agribon

  • Searched Google, AI Overview

    “horticultural fleece”

    1. Searched Google, AI Overview

      “best garden fleece”

      1. 1Haxnicks

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which garden fleece brands compete with DeWitt?

    DeWitt against garden fleece brands worldwide, by month

    Share of searches by month for Gardena, Thompson & Morgan, DeWitt. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGardenaThompson & MorganAgribonDeWittGardmanAgfabricHaxnicksAgralan
    Oct 202577%20.9%0.75%0.41%0.47%0.18%0.18%0.12%
    Nov 202579.8%18.1%0.77%0.31%0.48%0.23%0.19%0.1%
    Dec 202579.7%18.1%0.77%0.31%0.59%0.23%0.19%0.1%
    Jan 202669.5%28.2%0.82%0.4%0.51%0.25%0.2%0.11%
    Feb 202668.3%30%0.54%0.29%0.41%0.13%0.2%0.11%
    Mar 202670.2%28.5%0.3%0.3%0.3%0.14%0.17%0.07%
    Apr 202670.8%27.9%0.25%0.33%0.31%0.17%0.17%0.06%
    May 202678.3%20.6%0.23%0.29%0.23%0.15%0.15%0.07%
    Jun 202683.9%15%0.2%0.29%0.23%0.16%0.11%0.07%
    Jul 202683.9%15%0.25%0.31%0.25%0.16%0.09%0.06%
    Aug 202681%17.7%0.33%0.37%0.29%0.16%0.09%0.09%
    Sep 202677.4%21.1%0.39%0.38%0.34%0.15%0.12%0.1%

    1. 1.Gardena

      77.4%

      Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -3.6 points.

    2. 2.Thompson & Morgan

      21.1%

      Held 2nd. 54.9K estimated branded searches, +1.9% vs prior month. Share +3.4 points.

    3. 3.Agribon

      0.39%

      Moved from 4th to 3rd. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

    4. 4.DeWitt

      0.38%

      Moved from 3rd to 4th. 980 estimated branded searches, -11.7% vs prior month. Share 0 points.

    5. 5.Gardman

      0.34%

      Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

    6. 6.Agfabric

      0.15%

      Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

    7. 7.Haxnicks

      0.12%

      Moved from 8th to 7th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

    8. 8.Agralan

      0.1%

      Moved from 7th to 8th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between DeWitt and its closest rivals

    Every comparison with DeWitt

    7 comparisons

    How has branded search demand for DeWitt changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for DeWitt worldwide rose from 870 to 980.
    • Across the 12 months ending September 2026, DeWitt rose from 5th to 4th among garden fleece brands worldwide.

    How did search popularity change for garden fleece brands worldwide in September 2026?

    6 changes

    1. In September 2026, Thompson & Morgan gained share of searches among garden fleece brands worldwide, from 17.7% to 21.1%.

    2. In September 2026, Gardena lost share of searches among garden fleece brands worldwide, from 81% to 77.4%.

    3. In September 2026, Agribon rose from 4th to 3rd among garden fleece brands worldwide.

    4. In September 2026, Haxnicks rose from 8th to 7th among garden fleece brands worldwide.

    5. In September 2026, Agralan fell from 7th to 8th among garden fleece brands worldwide.

    6. In September 2026, DeWitt fell from 3rd to 4th among garden fleece brands worldwide.

    How are DeWitt’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using DeWitt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • dewitt company
    • dewitt landscape fabric

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    How the Brand Demand Index is measured

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