Brandwave

Gardena vs Mossify:Which is more popular?

In September 2026, Gardena had more branded searches than Mossify among plant support brands worldwide. Gardena had about 201,000 branded searches, while Mossify had 1,000. Gardena made up 82% of all plant support brand searches we track, and Mossify accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about plant support brands, Mossify appeared in three of the five answers and Gardena in none.

Among plant support brands worldwide in September 2026

Who do people search for more?

Gardena, about 201 searches for every 1 for Mossify

Gardena 201K searchesMossify 1K searches

Who does AI mention more?

Mossify, mentioned in 3 of 5 answers, Gardena in 0

Mossify in 3 of 5Gardena in 0 of 5

Who does AI recommend more?

Mossify, the only one of the two named

Mossify first in 2Gardena never named

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Top plant support brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mossify was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Gardena did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gardener's Supply Company1st
  2. Mossify1st
  3. Gardena–
  4. Tom Chambers–
  5. Smart Garden–
  6. Burgon & Ball–
  7. Gardman–
  8. Haxnicks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gardener's Supply Company3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mossify3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tom Chambers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smart Garden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burgon & Ball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haxnicks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plant support brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gardena or Mossify more popular in search?

This chart shows how often people search Google for Gardena and Mossify by name. Each line represents a brand's share of searches for all eight plant support brands we track, month by month, from English-language searches worldwide.

Gardena and Mossify among plant support brands worldwide, by month

Share of searches by month for Gardena, Mossify. The figures are in the table below the chart.

View monthly share of searches table
MonthGardenaTom ChambersSmart GardenGardener's Supply CompanyBurgon & BallMossifyGardmanHaxnicks
Oct 202574%12.1%7.7%3%2.1%0.45%0.45%0.17%
Nov 202571.7%14.4%7.5%2.3%3.1%0.43%0.43%0.17%
Dec 202567.9%13.6%10.3%3.3%3.7%0.5%0.5%0.16%
Jan 202667.8%16.6%8.6%3.3%2.4%0.5%0.5%0.2%
Feb 202674.8%12.3%6.6%3%2.2%0.45%0.45%0.22%
Mar 202680.9%7.3%4.9%4%2%0.35%0.35%0.19%
Apr 202683.8%5.1%3.6%5.1%1.7%0.3%0.36%0.2%
May 202685.6%3.4%3.5%5.2%1.7%0.25%0.25%0.17%
Jun 202686.1%5.2%3%3.5%1.7%0.23%0.23%0.11%
Jul 202686%5.2%3.7%2.8%1.7%0.29%0.25%0.09%
Aug 202684%6.2%4.4%2.8%2%0.34%0.3%0.09%
Sep 202682%7.4%5%2.7%2%0.41%0.36%0.13%

How has the Gardena and Mossify comparison changed over the last 12 months?

3 findings
  • Gardena was ahead of Mossify in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gardena’s share of searches among plant support brands worldwide moved from 74% to 82%, and its estimated monthly branded searches moved from 165K to 201K.
  • Across the 12 months ending September 2026, Mossify’s share of searches among plant support brands worldwide moved from 0.45% to 0.41%, and its estimated monthly branded searches held steady at 1K.

How did search popularity change for plant support brands worldwide in September 2026?

1 change
  1. In September 2026, Gardena lost share of searches among plant support brands worldwide, from 84% to 82%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gardena’s and Mossify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gardena

1 branded search term

  • gardena

Mossify

1 branded search term

  • mossify

How the Brand Demand Index is measured

Other head-to-heads among plant support brands

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