Brandwave

Gardena vs Tom Chambers:Which is more popular?

In September 2026, Gardena had more branded searches than Tom Chambers among plant support brands worldwide. Gardena had about 201,000 branded searches, while Tom Chambers had 18,100. Gardena made up 82% of all plant support brand searches we track, and Tom Chambers accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about plant support brands, neither Gardena nor Tom Chambers appeared in any of the five answers.

Among plant support brands worldwide in September 2026

Who do people search for more?

Gardena, about 11 searches for every 1 for Tom Chambers

Gardena 201K searchesTom Chambers 18.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Gardena in 0 of 5Tom Chambers in 0 of 5

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Top plant support brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Gardena nor Tom Chambers showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gardener's Supply Company1st
  2. Mossify1st
  3. Gardena–
  4. Tom Chambers–
  5. Smart Garden–
  6. Burgon & Ball–
  7. Gardman–
  8. Haxnicks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gardener's Supply Company3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mossify3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tom Chambers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smart Garden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burgon & Ball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haxnicks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plant support brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gardena or Tom Chambers more popular in search?

This chart shows how often people search Google for Gardena and Tom Chambers by name. Each line represents a brand's share of searches for all eight plant support brands we track, month by month, from English-language searches worldwide.

Gardena and Tom Chambers among plant support brands worldwide, by month

Share of searches by month for Gardena, Tom Chambers. The figures are in the table below the chart.

View monthly share of searches table
MonthGardenaTom ChambersSmart GardenGardener's Supply CompanyBurgon & BallMossifyGardmanHaxnicks
Oct 202574%12.1%7.7%3%2.1%0.45%0.45%0.17%
Nov 202571.7%14.4%7.5%2.3%3.1%0.43%0.43%0.17%
Dec 202567.9%13.6%10.3%3.3%3.7%0.5%0.5%0.16%
Jan 202667.8%16.6%8.6%3.3%2.4%0.5%0.5%0.2%
Feb 202674.8%12.3%6.6%3%2.2%0.45%0.45%0.22%
Mar 202680.9%7.3%4.9%4%2%0.35%0.35%0.19%
Apr 202683.8%5.1%3.6%5.1%1.7%0.3%0.36%0.2%
May 202685.6%3.4%3.5%5.2%1.7%0.25%0.25%0.17%
Jun 202686.1%5.2%3%3.5%1.7%0.23%0.23%0.11%
Jul 202686%5.2%3.7%2.8%1.7%0.29%0.25%0.09%
Aug 202684%6.2%4.4%2.8%2%0.34%0.3%0.09%
Sep 202682%7.4%5%2.7%2%0.41%0.36%0.13%

How has the Gardena and Tom Chambers comparison changed over the last 12 months?

3 findings
  • Gardena was ahead of Tom Chambers in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gardena’s share of searches among plant support brands worldwide moved from 74% to 82%, and its estimated monthly branded searches moved from 165K to 201K.
  • Across the 12 months ending September 2026, Tom Chambers’ share of searches among plant support brands worldwide moved from 12.1% to 7.4%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for plant support brands worldwide in September 2026?

2 changes
  1. In September 2026, Tom Chambers gained share of searches among plant support brands worldwide, from 6.2% to 7.4%.

  2. In September 2026, Gardena lost share of searches among plant support brands worldwide, from 84% to 82%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gardena’s and Tom Chambers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gardena

1 branded search term

  • gardena

Tom Chambers

1 branded search term

  • tom chambers

How the Brand Demand Index is measured

Other head-to-heads among plant support brands

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