Brandwave

Gardener's Supply Company vs Tom Chambers:Which is more popular?

In September 2026, Tom Chambers had more branded searches than Gardener's Supply Company among plant support brands worldwide. Tom Chambers had about 18,100 branded searches, while Gardener's Supply Company had 6,600. Tom Chambers made up 7.4% of all plant support brand searches we track, and Gardener's Supply Company accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about plant support brands, Gardener's Supply Company appeared in three of the five answers and Tom Chambers in none.

Among plant support brands worldwide in September 2026

Who do people search for more?

Tom Chambers, about 3 searches for every 1 for Gardener's Supply Company

Tom Chambers 18.1K searchesGardener's Supply Company 6.6K searches

Who does AI mention more?

Gardener's Supply Company, mentioned in 3 of 5 answers, Tom Chambers in 0

Gardener's Supply Company in 3 of 5Tom Chambers in 0 of 5

Who does AI recommend more?

Gardener's Supply Company, the only one of the two named

Gardener's Supply Company first in 2Tom Chambers never named

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Top plant support brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gardener's Supply Company was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tom Chambers did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gardener's Supply Company1st
  2. Mossify1st
  3. Gardena–
  4. Tom Chambers–
  5. Smart Garden–
  6. Burgon & Ball–
  7. Gardman–
  8. Haxnicks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gardener's Supply Company3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mossify3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tom Chambers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smart Garden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burgon & Ball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haxnicks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plant support brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gardener's Supply Company or Tom Chambers more popular in search?

This chart shows how often people search Google for Gardener's Supply Company and Tom Chambers by name. Each line represents a brand's share of searches for all eight plant support brands we track, month by month, from English-language searches worldwide.

Gardener's Supply Company and Tom Chambers among plant support brands worldwide, by month

Share of searches by month for Tom Chambers, Gardener's Supply Company. The figures are in the table below the chart.

View monthly share of searches table
MonthGardenaTom ChambersSmart GardenGardener's Supply CompanyBurgon & BallMossifyGardmanHaxnicks
Oct 202574%12.1%7.7%3%2.1%0.45%0.45%0.17%
Nov 202571.7%14.4%7.5%2.3%3.1%0.43%0.43%0.17%
Dec 202567.9%13.6%10.3%3.3%3.7%0.5%0.5%0.16%
Jan 202667.8%16.6%8.6%3.3%2.4%0.5%0.5%0.2%
Feb 202674.8%12.3%6.6%3%2.2%0.45%0.45%0.22%
Mar 202680.9%7.3%4.9%4%2%0.35%0.35%0.19%
Apr 202683.8%5.1%3.6%5.1%1.7%0.3%0.36%0.2%
May 202685.6%3.4%3.5%5.2%1.7%0.25%0.25%0.17%
Jun 202686.1%5.2%3%3.5%1.7%0.23%0.23%0.11%
Jul 202686%5.2%3.7%2.8%1.7%0.29%0.25%0.09%
Aug 202684%6.2%4.4%2.8%2%0.34%0.3%0.09%
Sep 202682%7.4%5%2.7%2%0.41%0.36%0.13%

How has the Gardener's Supply Company and Tom Chambers comparison changed over the last 12 months?

3 findings

How did search popularity change for plant support brands worldwide in September 2026?

2 changes
  1. In September 2026, Tom Chambers gained share of searches among plant support brands worldwide, from 6.2% to 7.4%.

  2. Gardener's Supply Company’s share of searches among plant support brands worldwide has lost ground for 3 months in a row, from 3.5% to 2.7% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gardener's Supply Company’s and Tom Chambers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gardener's Supply Company

1 branded search term

  • gardeners supply company

Tom Chambers

1 branded search term

  • tom chambers

How the Brand Demand Index is measured

Other head-to-heads among plant support brands

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