Brandwave

How popular isBurgon & Ball in search?

In August 2026, there were an estimated 5.4K branded searches for Burgon & Ball worldwide which is up 22.7% over the last 11 months. Burgon & Ball holds 2.1% estimated Share of Search among plant support brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gardena96.3%
  2. Burgon & Ball2.1%
  3. Smart Garden1.1%
  4. Gardman0.34%
  5. Haxnicks0.1%
  6. Tom Chambers<0.01%
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Which plant support brands compete with Burgon & Ball?

Burgon & Ball against plant support brands worldwide, by month

Share of Search by month for Gardena, Burgon & Ball. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaBurgon & BallSmart GardenGardmanHaxnicksTom Chambers
Oct 202595.3%2.5%1.4%0.58%0.23%0.01%
Nov 202594.1%3.8%1.4%0.57%0.22%0.01%
Dec 202592.9%4.5%1.7%0.69%0.22%0.02%
Jan 202694.3%3.1%1.7%0.7%0.27%0.03%
Feb 202695.2%2.5%1.4%0.58%0.28%0.02%
Mar 202696.1%2.1%1.1%0.42%0.23%<0.01%
Apr 202696.7%1.7%0.95%0.42%0.23%<0.01%
May 202697%1.7%0.78%0.28%0.19%<0.01%
Jun 202697.1%1.7%0.77%0.26%0.13%<0.01%
Jul 202696.9%1.7%0.93%0.28%0.1%<0.01%
Aug 202696.3%2.1%1.1%0.34%0.1%<0.01%
Sep 2026——————
  1. 1.Gardena

    96.3%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  2. Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Smart Garden

    1.1%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Gardman

    0.34%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Haxnicks

    0.1%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

  6. 6.Tom Chambers

    <0.01%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Burgon & Ball and its closest rivals

How has branded search demand for Burgon & Ball changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Burgon & Ball worldwide rose from 4.4K to 5.4K.
  • Across the 11 months ending August 2026, Burgon & Ball’s estimated Share of Search among plant support brands worldwide peaked at 4.5% in December 2025 and was lowest at 1.7% in April 2026.

How did search popularity change for plant support brands worldwide in August 2026?

  1. In August 2026, Gardena lost estimated Share of Search among plant support brands worldwide, from 96.9% to 96.3%.

  2. Estimated monthly branded searches for Burgon & Ball worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

  3. Estimated monthly branded searches for Smart Garden worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Haxnicks worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

  5. Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does Burgon & Ball compete?

Burgon & Ball is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Watering can brands6th of 60.93%Show ranking
Plant support brands2nd of 62.1%Shown above

How is Burgon & Ball measured?

Brandwave collects information about searches that people make online using Burgon & Ball’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • burgon and ball

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How the Brand Demand Index is measured

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Is Burgon & Ball your brand?

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