Brandwave

Smart Garden vs Tom Chambers:Which is more popular?

In September 2026, Tom Chambers had more branded searches than Smart Garden among plant support brands worldwide. Tom Chambers had about 18,100 branded searches, while Smart Garden had 12,300. Tom Chambers made up 7.4% of all plant support brand searches we track, and Smart Garden accounted for 5%. When we asked ChatGPT and Google AI Overviews about plant support brands, neither Smart Garden nor Tom Chambers appeared in any of the five answers.

Among plant support brands worldwide in September 2026

Who do people search for more?

Tom Chambers, about 47% more searches than Smart Garden

Tom Chambers 18.1K searchesSmart Garden 12.3K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Smart Garden in 0 of 5Tom Chambers in 0 of 5

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Top plant support brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Smart Garden nor Tom Chambers showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gardener's Supply Company1st
  2. Mossify1st
  3. Gardena–
  4. Tom Chambers–
  5. Smart Garden–
  6. Burgon & Ball–
  7. Gardman–
  8. Haxnicks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gardener's Supply Company3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mossify3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tom Chambers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smart Garden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Burgon & Ball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haxnicks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plant support brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Smart Garden or Tom Chambers more popular in search?

This chart shows how often people search Google for Smart Garden and Tom Chambers by name. Each line represents a brand's share of searches for all eight plant support brands we track, month by month, from English-language searches worldwide.

Smart Garden and Tom Chambers among plant support brands worldwide, by month

Share of searches by month for Tom Chambers, Smart Garden. The figures are in the table below the chart.

View monthly share of searches table
MonthGardenaTom ChambersSmart GardenGardener's Supply CompanyBurgon & BallMossifyGardmanHaxnicks
Oct 202574%12.1%7.7%3%2.1%0.45%0.45%0.17%
Nov 202571.7%14.4%7.5%2.3%3.1%0.43%0.43%0.17%
Dec 202567.9%13.6%10.3%3.3%3.7%0.5%0.5%0.16%
Jan 202667.8%16.6%8.6%3.3%2.4%0.5%0.5%0.2%
Feb 202674.8%12.3%6.6%3%2.2%0.45%0.45%0.22%
Mar 202680.9%7.3%4.9%4%2%0.35%0.35%0.19%
Apr 202683.8%5.1%3.6%5.1%1.7%0.3%0.36%0.2%
May 202685.6%3.4%3.5%5.2%1.7%0.25%0.25%0.17%
Jun 202686.1%5.2%3%3.5%1.7%0.23%0.23%0.11%
Jul 202686%5.2%3.7%2.8%1.7%0.29%0.25%0.09%
Aug 202684%6.2%4.4%2.8%2%0.34%0.3%0.09%
Sep 202682%7.4%5%2.7%2%0.41%0.36%0.13%

How has the Smart Garden and Tom Chambers comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Smart Garden took it in May 2026, Tom Chambers took it in June 2026.
  • Across the 12 months ending September 2026, Smart Garden’s share of searches among plant support brands worldwide moved from 7.7% to 5%, and its estimated monthly branded searches moved from 17.2K to 12.3K.
  • Across the 12 months ending September 2026, Tom Chambers’ share of searches among plant support brands worldwide moved from 12.1% to 7.4%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for plant support brands worldwide in September 2026?

2 changes
  1. In September 2026, Tom Chambers gained share of searches among plant support brands worldwide, from 6.2% to 7.4%.

  2. In September 2026, Smart Garden gained share of searches among plant support brands worldwide, from 4.4% to 5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Smart Garden’s and Tom Chambers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Smart Garden

2 branded search terms

  • smart garden
  • smart garden products

Tom Chambers

1 branded search term

  • tom chambers

How the Brand Demand Index is measured

Other head-to-heads among plant support brands

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