Brandwave

ECHO vs Oregon:Which is more popular?

In September 2026, Oregon had more branded searches than ECHO among brush blade brands worldwide. Oregon had about 1.2 million branded searches, while ECHO had 14,800. Oregon made up 40% of all brush blade brand searches we track, and ECHO accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about brush blade brands, Oregon appeared in three of the five answers and ECHO in two. Oregon was mentioned before ECHO in every answer.

Among brush blade brands worldwide in September 2026

Who do people search for more?

Oregon, about 83 searches for every 1 for ECHO

Oregon 1.2M searchesECHO 14.8K searches

Who does AI mention more?

Oregon, mentioned in 3 of 5 answers, ECHO in 2

Oregon in 3 of 5ECHO in 2 of 5

Who does AI recommend more?

Oregon, named ahead of ECHO in every answer

Oregon first in 3ECHO never first

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Top brush blade brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oregon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ECHO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oregon was listed before ECHO in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oregon1st
  2. Stihl2nd
  3. Forester3rd
  4. Husqvarna4th
  5. ECHO5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oregon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forester3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush blade brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is ECHO or Oregon more popular in search?

This chart shows how often people search Google for ECHO and Oregon by name. Each line represents a brand's share of searches for all five brush blade brands we track, month by month, from English-language searches worldwide.

ECHO and Oregon among brush blade brands worldwide, by month

Share of searches by month for Oregon, ECHO. The figures are in the table below the chart.

View monthly share of searches table
MonthOregonHusqvarnaStihlECHOForester
Oct 202532.8%39.8%26.9%0.48%0.01%
Nov 202531%37.5%30.8%0.68%<0.01%
Dec 202533.3%33.1%33.1%0.4%<0.01%
Jan 202640.1%32.7%26.9%0.27%<0.01%
Feb 202631.1%37.6%31%0.3%<0.01%
Mar 202631%37.7%30.9%0.37%0.01%
Apr 202624.7%44.9%29.9%0.44%0.02%
May 202628.6%42.6%28.4%0.34%0.02%
Jun 202631%37.7%30.9%0.37%0.01%
Jul 202635.3%35.2%29%0.43%0.01%
Aug 202640%32.7%26.9%0.4%0.01%
Sep 202640%32.7%26.9%0.48%0.01%

How has the ECHO and Oregon comparison changed over the last 12 months?

3 findings
  • Oregon was ahead of ECHO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ECHO’s share of searches among brush blade brands worldwide held steady at 0.48%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, Oregon’s share of searches among brush blade brands worldwide moved from 32.8% to 40%, and its estimated monthly branded searches moved from 1M to 1.2M.

How did search popularity change for brush blade brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Oregon worldwide rose 21.9% over 12 measured months, from 1M to 1.2M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ECHO’s and Oregon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ECHO

1 branded search term

  • echo blower

Oregon

2 branded search terms

  • oregon
  • oregon tools

How the Brand Demand Index is measured

Other head-to-heads among brush blade brands

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