Oregon vs Stihl:Which is more popular?
In September 2026, Oregon had more branded searches than Stihl among brush blade brands worldwide. Oregon had about 1.2 million branded searches, while Stihl had 823,000. Oregon made up 40% of all brush blade brand searches we track, and Stihl accounted for 26.9%. When we asked ChatGPT and Google AI Overviews about brush blade brands, Oregon and Stihl each appeared in three of the five answers. Oregon was mentioned before Stihl in two out of three answers.
Who do people search for more?
Oregon, about 49% more searches than Stihl
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Oregon, named ahead of Stihl in 2 of 3 answers
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Top brush blade brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oregon and Stihl were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Oregon was listed before Stihl in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Oregon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Forester3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ECHO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brush blade brands
5 answers
Asked ChatGPT
“Which brush blade brand should I buy?”
Asked ChatGPT
“What are the best brush blade brands?”
Asked ChatGPT
“What's the best brush blade brand for heavy garden clearing?”
Searched Google, AI Overview
“brush cutter blade”
Searched Google, AI Overview
“weed cutting blade”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Oregon or Stihl more popular in search?
This chart shows how often people search Google for Oregon and Stihl by name. Each line represents a brand's share of searches for all five brush blade brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Oregon, Stihl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oregon | Husqvarna | Stihl | ECHO | Forester |
|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 39.8% | 26.9% | 0.48% | 0.01% |
| Nov 2025 | 31% | 37.5% | 30.8% | 0.68% | <0.01% |
| Dec 2025 | 33.3% | 33.1% | 33.1% | 0.4% | <0.01% |
| Jan 2026 | 40.1% | 32.7% | 26.9% | 0.27% | <0.01% |
| Feb 2026 | 31.1% | 37.6% | 31% | 0.3% | <0.01% |
| Mar 2026 | 31% | 37.7% | 30.9% | 0.37% | 0.01% |
| Apr 2026 | 24.7% | 44.9% | 29.9% | 0.44% | 0.02% |
| May 2026 | 28.6% | 42.6% | 28.4% | 0.34% | 0.02% |
| Jun 2026 | 31% | 37.7% | 30.9% | 0.37% | 0.01% |
| Jul 2026 | 35.3% | 35.2% | 29% | 0.43% | 0.01% |
| Aug 2026 | 40% | 32.7% | 26.9% | 0.4% | 0.01% |
| Sep 2026 | 40% | 32.7% | 26.9% | 0.48% | 0.01% |
How has the Oregon and Stihl comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Stihl took it in April 2026, Oregon took it in May 2026.
- Across the 12 months ending September 2026, Oregon’s share of searches among brush blade brands worldwide moved from 32.8% to 40%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 12 months ending September 2026, Stihl’s share of searches among brush blade brands worldwide held steady at 26.9%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for brush blade brands worldwide in September 2026?
2 changes
Stihl’s share of searches among brush blade brands worldwide has lost ground for 3 months in a row, from 30.9% to 26.9% in September 2026.
Estimated monthly branded searches for Oregon worldwide rose 21.9% over 12 measured months, from 1M to 1.2M in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Oregon’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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