Husqvarna vs Oregon:Which is more popular?
In September 2026, Oregon had more branded searches than Husqvarna among brush blade brands worldwide. Oregon had about 1.2 million branded searches, while Husqvarna had 1 million. Oregon made up 37% of all brush blade brand searches we track, and Husqvarna accounted for 30.3%. When we asked ChatGPT and Google AI Overviews about brush blade brands, Husqvarna appeared in four of the five answers and Oregon in three. Oregon was mentioned before Husqvarna in every answer.
Who do people search for more?
Oregon, about 22% more searches than Husqvarna
Who does AI mention more?
Husqvarna, mentioned in 4 of 5 answers, Oregon in 3
Who does AI recommend more?
Oregon, named ahead of Husqvarna in every answer
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Top brush blade brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Oregon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Oregon was listed before Husqvarna in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oregon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Forester3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ECHO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brush blade brands
5 answers
Asked ChatGPT
“Which brush blade brand should I buy?”
Asked ChatGPT
“What are the best brush blade brands?”
Asked ChatGPT
“What's the best brush blade brand for heavy garden clearing?”
Searched Google, AI Overview
“brush cutter blade”
Searched Google, AI Overview
“weed cutting blade”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Husqvarna or Oregon more popular in search?
This chart shows how often people search Google for Husqvarna and Oregon by name. Each line represents a brand's share of searches for all five brush blade brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Oregon, Husqvarna. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oregon | Stihl | Husqvarna | ECHO | Forester |
|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 32.9% | 36.6% | 0.44% | <0.01% |
| Nov 2025 | 27.7% | 38.1% | 33.6% | 0.61% | <0.01% |
| Dec 2025 | 30.2% | 39.3% | 30.1% | 0.36% | <0.01% |
| Jan 2026 | 37.2% | 32.1% | 30.4% | 0.25% | <0.01% |
| Feb 2026 | 29% | 35.7% | 35% | 0.28% | <0.01% |
| Mar 2026 | 28.8% | 35.9% | 35% | 0.35% | 0.01% |
| Apr 2026 | 22.7% | 35.6% | 41.2% | 0.41% | 0.02% |
| May 2026 | 26.7% | 33% | 39.9% | 0.32% | 0.02% |
| Jun 2026 | 28.9% | 35.7% | 35.1% | 0.35% | 0.01% |
| Jul 2026 | 33% | 33.6% | 32.9% | 0.4% | 0.01% |
| Aug 2026 | 37.1% | 32.1% | 30.4% | 0.37% | 0.01% |
| Sep 2026 | 37% | 32.2% | 30.3% | 0.45% | <0.01% |
How has the Husqvarna and Oregon comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Oregon took it in December 2025, Husqvarna took it in February 2026, Oregon took it in July 2026.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among brush blade brands worldwide moved from 36.6% to 30.3%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Oregon’s share of searches among brush blade brands worldwide moved from 30.1% to 37%, and its estimated monthly branded searches moved from 1M to 1.2M.
How did search popularity change for brush blade brands worldwide in September 2026?
2 changes
Husqvarna’s share of searches among brush blade brands worldwide has lost ground for 3 months in a row, from 35.1% to 30.3% in September 2026.
Estimated monthly branded searches for Oregon worldwide rose 21.9% over 12 measured months, from 1M to 1.2M in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Husqvarna’s and Oregon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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