Husqvarna vs Stihl:Which is searched more?
In September 2026, Stihl had more branded searches than Husqvarna among garden machinery brands worldwide. Stihl was estimated to have 1.1M branded searches compared to Husqvarna’s 1M, and held a 28.1% Share of Search versus Husqvarna’s 26.4%. These are worldwide searches for English-language branded terms.
Follow Husqvarna vs Stihl and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Husqvarna or Stihl?
Compare the garden machinery brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stihl, Husqvarna. The figures are in the table below the chart.
View monthly share of search table
| Month | Stihl | Husqvarna | Makita | Ryobi | Honda Power Equipment |
|---|---|---|---|---|---|
| Oct 2025 | 25.1% | 27.9% | 29.2% | 15.8% | 2.1% |
| Nov 2025 | 25.3% | 22.3% | 28.6% | 21.6% | 2.2% |
| Dec 2025 | 27.8% | 21.3% | 27.5% | 20.3% | 3.1% |
| Jan 2026 | 27.7% | 26.2% | 22.9% | 18.8% | 4.3% |
| Feb 2026 | 28.2% | 27.6% | 24.1% | 16.2% | 4% |
| Mar 2026 | 27.6% | 26.9% | 23.2% | 18.9% | 3.4% |
| Apr 2026 | 27.3% | 31.6% | 18.4% | 19.3% | 3.5% |
| May 2026 | 26.1% | 31.5% | 18.6% | 20.5% | 3.3% |
| Jun 2026 | 27.8% | 27.4% | 19.8% | 22.1% | 2.9% |
| Jul 2026 | 27.9% | 27.3% | 19.8% | 22% | 3% |
| Aug 2026 | 27.5% | 26% | 23% | 20.5% | 3% |
| Sep 2026 | 28.1% | 26.4% | 23.3% | 19.4% | 2.7% |
How has the Husqvarna and Stihl comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Stihl took it in November 2025, Husqvarna took it in April 2026, Stihl took it in June 2026.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among garden machinery brands worldwide moved from 27.9% to 26.4%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among garden machinery brands worldwide moved from 25.1% to 28.1%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for garden machinery brands worldwide in September 2026?
2 changes
In September 2026, Stihl gained estimated Share of Search among garden machinery brands worldwide, from 27.5% to 28.1%.
Estimated monthly branded searches for Husqvarna worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.
Other head-to-heads among garden machinery brands
How each brand is measured
Brandwave collects information about searches that people make online using Husqvarna’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.