Brandwave

Husqvarna vs Makita:Which is searched more?

In September 2026, Husqvarna had more branded searches than Makita among garden machinery brands worldwide. Husqvarna was estimated to have 1M branded searches compared to Makita’s 884K, and held a 26.4% Share of Search versus Makita’s 23.3%. These are worldwide searches for English-language branded terms.

Share of Search among garden machinery brands worldwide in September 2026Which is more popular in search, Husqvarna or Makita?
Husqvarna26.4%1M searches
vs
Makita23.3%884K searches

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Which is more popular in search, Husqvarna or Makita?

Compare the garden machinery brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Husqvarna and Makita among garden machinery brands worldwide, by month

Share of Search by month for Husqvarna, Makita. The figures are in the table below the chart.

View monthly share of search table
MonthStihlHusqvarnaMakitaRyobiHonda Power Equipment
Oct 202525.1%27.9%29.2%15.8%2.1%
Nov 202525.3%22.3%28.6%21.6%2.2%
Dec 202527.8%21.3%27.5%20.3%3.1%
Jan 202627.7%26.2%22.9%18.8%4.3%
Feb 202628.2%27.6%24.1%16.2%4%
Mar 202627.6%26.9%23.2%18.9%3.4%
Apr 202627.3%31.6%18.4%19.3%3.5%
May 202626.1%31.5%18.6%20.5%3.3%
Jun 202627.8%27.4%19.8%22.1%2.9%
Jul 202627.9%27.3%19.8%22%3%
Aug 202627.5%26%23%20.5%3%
Sep 202628.1%26.4%23.3%19.4%2.7%

How has the Husqvarna and Makita comparison changed over the last 12 months?

  • The lead changed hands once in the 12 months ending September 2026: Husqvarna took it in January 2026.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among garden machinery brands worldwide moved from 27.9% to 26.4%, and its estimated monthly branded searches moved from 1.2M to 1M.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among garden machinery brands worldwide moved from 29.2% to 23.3%, and its estimated monthly branded searches moved from 1.3M to 884K.

How did search popularity change for garden machinery brands worldwide in September 2026?

  1. Estimated monthly branded searches for Makita worldwide fell 31% over 12 measured months, from 1.3M to 884K in September 2026.

  2. Estimated monthly branded searches for Husqvarna worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

Other head-to-heads among garden machinery brands

How each brand is measured

Brandwave collects information about searches that people make online using Husqvarna’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husqvarna

1 branded search term

  • husqvarna

Makita

2 branded search terms

  • makita
  • makita battery

How the Brand Demand Index is measured

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