Brandwave

Bemis vs Mayfair:Which is more popular?

In September 2026, Bemis had more branded searches than Mayfair among toilet seat brands worldwide. Bemis had about 27,100 branded searches, while Mayfair had 720. Bemis made up 5.1% of all toilet seat brand searches we track, and Mayfair accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about toilet seat brands, Bemis appeared in all five answers and Mayfair in three. Bemis was mentioned before Mayfair in every answer.

Among toilet seat brands worldwide in September 2026

Who do people search for more?

Bemis, about 38 searches for every 1 for Mayfair

Bemis 27.1K searchesMayfair 720 searches

Who does AI mention more?

Bemis, mentioned in every answer we collected

Bemis in 5 of 5Mayfair in 3 of 5

Who does AI recommend more?

Bemis, named ahead of Mayfair in every answer

Bemis first in 4Mayfair never first

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Top toilet seat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bemis appeared in all five answers. Mayfair was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bemis was listed before Mayfair in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kohler1st
  2. Bemis2nd
  3. Mayfair3rd
  4. Toto4th
  5. Wirquin–
  6. Croydex–
  7. Euroshowers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kohler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bemis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mayfair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toto1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wirquin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Croydex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Euroshowers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about toilet seat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bemis or Mayfair more popular in search?

This chart shows how often people search Google for Bemis and Mayfair by name. Each line represents a brand's share of searches for all seven toilet seat brands we track, month by month, from English-language searches worldwide.

Bemis and Mayfair among toilet seat brands worldwide, by month

Share of searches by month for Bemis, Mayfair. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerTotoBemisWirquinCroydexMayfairEuroshowers
Oct 202564.8%26%5.8%1.7%1.4%0.1%0.1%
Nov 202565.5%26.3%4.8%1.8%1.4%0.13%0.07%
Dec 202561.4%30.2%4.5%2%1.7%0.15%0.07%
Jan 202662.2%30%4.6%1.7%1.4%0.12%0.07%
Feb 202661.9%29.9%4.6%2%1.4%0.12%0.08%
Mar 202662.2%24.6%10.2%1.7%1.1%0.1%0.08%
Apr 202665.4%25.8%5.9%1.8%0.96%0.1%0.07%
May 202660%29%8.1%1.6%1.1%0.12%0.08%
Jun 202660%29%8.1%1.6%1.1%0.12%0.08%
Jul 202661.7%29.8%5.6%1.7%1.1%0.15%0.08%
Aug 202666.6%26.7%4%1.5%0.98%0.13%0.09%
Sep 202669.1%22.6%5.1%1.9%1%0.14%0.11%

How has the Bemis and Mayfair comparison changed over the last 12 months?

3 findings
  • Bemis was ahead of Mayfair in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bemis’ share of searches among toilet seat brands worldwide moved from 5.8% to 5.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Mayfair’s share of searches among toilet seat brands worldwide moved from 0.1% to 0.14%, and its estimated monthly branded searches moved from 590 to 720.

How did search popularity change for toilet seat brands worldwide in September 2026?

2 changes
  1. In September 2026, Bemis gained share of searches among toilet seat brands worldwide, from 4% to 5.1%.

  2. Estimated monthly branded searches for Mayfair worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bemis’ and Mayfair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bemis

1 branded search term

  • bemis

Mayfair

1 branded search term

  • mayfair toilet seat

How the Brand Demand Index is measured

Other head-to-heads among toilet seat brands

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