Mayfair vs Wirquin:Which is more popular?
In September 2026, Wirquin had more branded searches than Mayfair among toilet seat brands worldwide. Wirquin had about 9,900 branded searches, while Mayfair had 720. Wirquin made up 1.9% of all toilet seat brand searches we track, and Mayfair accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about toilet seat brands, Mayfair appeared in three of the five answers and Wirquin in none.
Who do people search for more?
Wirquin, about 14 searches for every 1 for Mayfair
Who does AI mention more?
Mayfair, mentioned in 3 of 5 answers, Wirquin in 0
Who does AI recommend more?
Mayfair, the only one of the two named
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Top toilet seat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mayfair was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wirquin did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kohler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bemis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Mayfair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Toto1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wirquin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Croydex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Euroshowers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about toilet seat brands
5 answers
Asked ChatGPT
“Which toilet seat brand should I buy?”
Asked ChatGPT
“What are the best toilet seat brands?”
Asked ChatGPT
“What's the best toilet seat brand for a standard toilet?”
Searched Google, AI Overview
“best toilet seat”
Searched Google, AI Overview
“soft close toilet seat”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Mayfair or Wirquin more popular in search?
This chart shows how often people search Google for Mayfair and Wirquin by name. Each line represents a brand's share of searches for all seven toilet seat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Wirquin, Mayfair. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kohler | Toto | Bemis | Wirquin | Croydex | Mayfair | Euroshowers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.8% | 26% | 5.8% | 1.7% | 1.4% | 0.1% | 0.1% |
| Nov 2025 | 65.5% | 26.3% | 4.8% | 1.8% | 1.4% | 0.13% | 0.07% |
| Dec 2025 | 61.4% | 30.2% | 4.5% | 2% | 1.7% | 0.15% | 0.07% |
| Jan 2026 | 62.2% | 30% | 4.6% | 1.7% | 1.4% | 0.12% | 0.07% |
| Feb 2026 | 61.9% | 29.9% | 4.6% | 2% | 1.4% | 0.12% | 0.08% |
| Mar 2026 | 62.2% | 24.6% | 10.2% | 1.7% | 1.1% | 0.1% | 0.08% |
| Apr 2026 | 65.4% | 25.8% | 5.9% | 1.8% | 0.96% | 0.1% | 0.07% |
| May 2026 | 60% | 29% | 8.1% | 1.6% | 1.1% | 0.12% | 0.08% |
| Jun 2026 | 60% | 29% | 8.1% | 1.6% | 1.1% | 0.12% | 0.08% |
| Jul 2026 | 61.7% | 29.8% | 5.6% | 1.7% | 1.1% | 0.15% | 0.08% |
| Aug 2026 | 66.6% | 26.7% | 4% | 1.5% | 0.98% | 0.13% | 0.09% |
| Sep 2026 | 69.1% | 22.6% | 5.1% | 1.9% | 1% | 0.14% | 0.11% |
How has the Mayfair and Wirquin comparison changed over the last 12 months?
3 findings
- Wirquin was ahead of Mayfair in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mayfair’s share of searches among toilet seat brands worldwide moved from 0.1% to 0.14%, and its estimated monthly branded searches moved from 590 to 720.
- Across the 12 months ending September 2026, Wirquin’s share of searches among toilet seat brands worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for toilet seat brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Mayfair worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mayfair’s and Wirquin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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