Amba vs Delta Faucet:Which is more popular?
In September 2026, Delta Faucet had more branded searches than Amba among towel rail brands worldwide. Delta Faucet had about 90,500 branded searches, while Amba had 720. Delta Faucet made up 10.9% of all towel rail brand searches we track, and Amba accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about towel rail brands, Amba appeared in all four answers and Delta Faucet in three. Delta Faucet was mentioned before Amba in every answer.
Who do people search for more?
Delta Faucet, about 126 searches for every 1 for Amba
Who does AI mention more?
Amba, mentioned in every answer we collected
Who does AI recommend more?
Delta Faucet, named ahead of Amba in every answer
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Top towel rail brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Amba appeared in all four answers. Delta Faucet was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Delta Faucet was listed before Amba in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amba4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kohler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Moen3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Delta Faucet3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Yamazaki0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Brabantia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Household Essentials0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- InterDesign0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Croydex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Umbra0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about towel rail brands
4 answers
Asked ChatGPT
“Which towel rail brand should I buy?”
Asked ChatGPT
“What are the best towel rail brands?”
Asked ChatGPT
“What's the best towel rail brand for a bathroom?”
Searched Google, AI Overview
“bathroom towel rail”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“heated towel rail”
- 1Amba
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Amba or Delta Faucet more popular in search?
This chart shows how often people search Google for Amba and Delta Faucet by name. Each line represents a brand's share of searches for all ten towel rail brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Delta Faucet, Amba. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kohler | Yamazaki | Brabantia | Moen | Delta Faucet | Household Essentials | InterDesign | Croydex | Amba | Umbra |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 16.2% | 10.8% | 13.2% | 13.2% | 0.79% | 0.79% | 0.97% | 0.09% | <0.01% |
| Nov 2025 | 42.4% | 19% | 12.7% | 12.7% | 10.4% | 0.93% | 0.76% | 0.93% | 0.1% | <0.01% |
| Dec 2025 | 39.6% | 21.7% | 11.9% | 11.9% | 11.9% | 1.1% | 0.71% | 1.1% | 0.17% | <0.01% |
| Jan 2026 | 43% | 15.8% | 12.9% | 12.9% | 12.9% | 0.77% | 0.77% | 0.95% | 0.1% | <0.01% |
| Feb 2026 | 38.4% | 17.2% | 14% | 14% | 14% | 0.69% | 0.69% | 0.84% | 0.13% | <0.01% |
| Mar 2026 | 41.9% | 15.4% | 15.4% | 12.5% | 12.5% | 0.75% | 0.75% | 0.75% | 0.1% | 0.02% |
| Apr 2026 | 42.6% | 19.1% | 12.7% | 12.7% | 10.5% | 0.76% | 0.76% | 0.63% | 0.08% | <0.01% |
| May 2026 | 38.1% | 17.1% | 17.1% | 13.9% | 11.4% | 0.83% | 0.83% | 0.68% | 0.07% | <0.01% |
| Jun 2026 | 40.4% | 18.1% | 12.1% | 14.8% | 12.1% | 0.89% | 0.72% | 0.72% | 0.1% | <0.01% |
| Jul 2026 | 39.4% | 17.7% | 14.4% | 14.4% | 11.9% | 0.71% | 0.71% | 0.71% | 0.08% | <0.01% |
| Aug 2026 | 42.9% | 15.7% | 15.7% | 12.8% | 10.5% | 0.77% | 0.77% | 0.63% | 0.08% | <0.01% |
| Sep 2026 | 44.2% | 16.2% | 13.2% | 13.2% | 10.9% | 0.79% | 0.79% | 0.65% | 0.09% | <0.01% |
How has the Amba and Delta Faucet comparison changed over the last 12 months?
3 findings
- Delta Faucet was ahead of Amba in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amba’s share of searches among towel rail brands worldwide held steady at 0.09%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Delta Faucet’s share of searches among towel rail brands worldwide moved from 13.2% to 10.9%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for towel rail brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Delta Faucet worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amba’s and Delta Faucet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amba
1 branded search term
- amba towel warmer
Delta Faucet
1 branded search term
- delta faucet
Other head-to-heads among towel rail brands
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