Brabantia vs Kohler:Which is more popular?
In September 2026, Kohler had more branded searches than Brabantia among towel rail brands worldwide. Kohler had about 368,000 branded searches, while Brabantia had 110,000. Kohler made up 44.2% of all towel rail brand searches we track, and Brabantia accounted for 13.2%. When we asked ChatGPT and Google AI Overviews about towel rail brands, Kohler appeared in three of the four answers and Brabantia in none.
Who do people search for more?
Kohler, about 3 searches for every 1 for Brabantia
Who does AI mention more?
Kohler, mentioned in 3 of 4 answers, Brabantia in 0
Who does AI recommend more?
Kohler, the only one of the two named
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Top towel rail brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kohler was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Brabantia did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amba4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kohler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Moen3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Delta Faucet3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Yamazaki0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Brabantia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Household Essentials0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- InterDesign0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Croydex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Umbra0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about towel rail brands
4 answers
Asked ChatGPT
“Which towel rail brand should I buy?”
Asked ChatGPT
“What are the best towel rail brands?”
Asked ChatGPT
“What's the best towel rail brand for a bathroom?”
Searched Google, AI Overview
“bathroom towel rail”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“heated towel rail”
- 1Amba
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Brabantia or Kohler more popular in search?
This chart shows how often people search Google for Brabantia and Kohler by name. Each line represents a brand's share of searches for all ten towel rail brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kohler, Brabantia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kohler | Yamazaki | Brabantia | Moen | Delta Faucet | Household Essentials | InterDesign | Croydex | Amba | Umbra |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 16.2% | 10.8% | 13.2% | 13.2% | 0.79% | 0.79% | 0.97% | 0.09% | <0.01% |
| Nov 2025 | 42.4% | 19% | 12.7% | 12.7% | 10.4% | 0.93% | 0.76% | 0.93% | 0.1% | <0.01% |
| Dec 2025 | 39.6% | 21.7% | 11.9% | 11.9% | 11.9% | 1.1% | 0.71% | 1.1% | 0.17% | <0.01% |
| Jan 2026 | 43% | 15.8% | 12.9% | 12.9% | 12.9% | 0.77% | 0.77% | 0.95% | 0.1% | <0.01% |
| Feb 2026 | 38.4% | 17.2% | 14% | 14% | 14% | 0.69% | 0.69% | 0.84% | 0.13% | <0.01% |
| Mar 2026 | 41.9% | 15.4% | 15.4% | 12.5% | 12.5% | 0.75% | 0.75% | 0.75% | 0.1% | 0.02% |
| Apr 2026 | 42.6% | 19.1% | 12.7% | 12.7% | 10.5% | 0.76% | 0.76% | 0.63% | 0.08% | <0.01% |
| May 2026 | 38.1% | 17.1% | 17.1% | 13.9% | 11.4% | 0.83% | 0.83% | 0.68% | 0.07% | <0.01% |
| Jun 2026 | 40.4% | 18.1% | 12.1% | 14.8% | 12.1% | 0.89% | 0.72% | 0.72% | 0.1% | <0.01% |
| Jul 2026 | 39.4% | 17.7% | 14.4% | 14.4% | 11.9% | 0.71% | 0.71% | 0.71% | 0.08% | <0.01% |
| Aug 2026 | 42.9% | 15.7% | 15.7% | 12.8% | 10.5% | 0.77% | 0.77% | 0.63% | 0.08% | <0.01% |
| Sep 2026 | 44.2% | 16.2% | 13.2% | 13.2% | 10.9% | 0.79% | 0.79% | 0.65% | 0.09% | <0.01% |
How has the Brabantia and Kohler comparison changed over the last 12 months?
3 findings
- Kohler was ahead of Brabantia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brabantia’s share of searches among towel rail brands worldwide moved from 10.8% to 13.2%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, Kohler’s share of searches among towel rail brands worldwide moved from 44% to 44.2%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for towel rail brands worldwide in September 2026?
2 changes
In September 2026, Kohler gained share of searches among towel rail brands worldwide, from 42.9% to 44.2%.
In September 2026, Brabantia lost share of searches among towel rail brands worldwide, from 15.7% to 13.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brabantia’s and Kohler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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