American Standard vs Felton:Which is more popular?
In September 2026, American Standard had more branded searches than Felton among bathroom and tapware brands worldwide. American Standard had about 74,000 branded searches, while Felton had 33,100. American Standard made up 6.8% of all bathroom and tapware brand searches we track, and Felton accounted for 3%. When we asked ChatGPT and Google AI Overviews about bathroom and tapware brands, American Standard appeared in two of the five answers and Felton in none.
Who do people search for more?
American Standard, about 2 searches for every 1 for Felton
Who does AI mention more?
American Standard, mentioned in 2 of 5 answers, Felton in 0
Who does AI recommend more?
American Standard, the only one of the two named
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Top bathroom and tapware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, American Standard was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Felton did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Moen1st
Kohler2nd
Delta Faucet3rd
Grohe4th
Hansgrohe5th- American Standard6th
Felton–
Caroma–
Elementi–
Methven–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Moen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kohler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Grohe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hansgrohe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delta Faucet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- American Standard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Felton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Caroma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Elementi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Methven0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bathroom and tapware brands
5 answers
Asked ChatGPT
“Which bathroom tapware brand should I buy?”
Asked ChatGPT
“What are the best bathroom tapware brands?”
Asked ChatGPT
“What's the best bathroom tapware brand for a bathroom renovation?”
Searched Google, AI Overview
“bathroom brand”
Searched Google, AI Overview
“tapware for bathroom”
- 1Moen
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is American Standard or Felton more popular in search?
This chart shows how often people search Google for American Standard and Felton by name. Each line represents a brand's share of searches for all ten bathroom and tapware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for American Standard, Felton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kohler | Grohe | Hansgrohe | Moen | Delta Faucet | American Standard | Felton | Caroma | Elementi | Methven |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 20.4% | 16.7% | 9.1% | 9.1% | 7.5% | 2.7% | 1.8% | 1.8% | 0.06% |
| Nov 2025 | 31.6% | 21.1% | 17.3% | 9.5% | 7.8% | 6.4% | 2.8% | 1.9% | 1.6% | 0.05% |
| Dec 2025 | 30.5% | 20.3% | 16.7% | 9.2% | 9.2% | 7.5% | 3.3% | 1.8% | 1.5% | 0.05% |
| Jan 2026 | 29.6% | 19.8% | 19.8% | 8.8% | 8.8% | 7.3% | 2.7% | 1.8% | 1.5% | 0.06% |
| Feb 2026 | 27.1% | 22.2% | 18.1% | 9.9% | 9.9% | 6.7% | 2.4% | 2% | 1.6% | 0.05% |
| Mar 2026 | 31.1% | 20.8% | 17% | 9.3% | 9.3% | 6.3% | 2.8% | 1.9% | 1.5% | 0.06% |
| Apr 2026 | 32.9% | 18% | 18% | 9.8% | 8.1% | 6.6% | 3% | 2% | 1.6% | 0.06% |
| May 2026 | 28.3% | 18.9% | 18.9% | 10.3% | 8.5% | 7% | 3.8% | 2.5% | 1.7% | 0.07% |
| Jun 2026 | 29.4% | 19.6% | 16.1% | 10.8% | 8.8% | 7.2% | 4% | 2.2% | 1.8% | 0.07% |
| Jul 2026 | 28.4% | 19% | 19% | 10.4% | 8.5% | 7% | 3.8% | 2.1% | 1.7% | 0.07% |
| Aug 2026 | 33.6% | 18.4% | 15.1% | 10% | 8.3% | 6.8% | 3.7% | 2.5% | 1.7% | 0.07% |
| Sep 2026 | 33.8% | 18.5% | 15.2% | 10.1% | 8.3% | 6.8% | 3% | 2.5% | 1.7% | 0.05% |
How has the American Standard and Felton comparison changed over the last 12 months?
3 findings
- American Standard was ahead of Felton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, American Standard’s share of searches among bathroom and tapware brands worldwide moved from 7.5% to 6.8%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Felton’s share of searches among bathroom and tapware brands worldwide moved from 2.7% to 3%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for bathroom and tapware brands worldwide in September 2026?
2 changes
In September 2026, Felton lost share of searches among bathroom and tapware brands worldwide, from 3.7% to 3%.
Estimated monthly branded searches for American Standard worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using American Standard’s and Felton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Standard
1 branded search term
- american standard
Felton
1 branded search term
- felton
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