How popular isFelton in search?
In September 2026, there were an estimated 33.1K branded searches for Felton worldwide which held steady over the last 12 months. Felton holds 11.8% estimated Share of Search among bathroom and tapware brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bathroom and tapware brands compete with Felton?
Share of Search by month for Grohe, Felton, Caroma, Elementi. The figures are in the table below the chart.
View monthly share of search table
| Month | Grohe | Felton | Caroma | Elementi | Methven |
|---|---|---|---|---|---|
| Oct 2025 | 75.9% | 10.2% | 6.8% | 6.8% | 0.22% |
| Nov 2025 | 76.9% | 10.3% | 6.9% | 5.7% | 0.18% |
| Dec 2025 | 75.1% | 12.4% | 6.8% | 5.5% | 0.18% |
| Jan 2026 | 76.8% | 10.3% | 6.9% | 5.7% | 0.22% |
| Feb 2026 | 78.3% | 8.6% | 7.1% | 5.8% | 0.19% |
| Mar 2026 | 76.8% | 10.3% | 6.9% | 5.7% | 0.22% |
| Apr 2026 | 73.1% | 12% | 8.1% | 6.6% | 0.26% |
| May 2026 | 69.9% | 14.1% | 9.4% | 6.3% | 0.25% |
| Jun 2026 | 71.1% | 14.3% | 7.9% | 6.4% | 0.25% |
| Jul 2026 | 71.1% | 14.3% | 7.9% | 6.4% | 0.25% |
| Aug 2026 | 69.9% | 14.1% | 9.4% | 6.3% | 0.25% |
| Sep 2026 | 71.8% | 11.8% | 9.7% | 6.5% | 0.21% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.8% | 201K | 0% | +1.9 points | |
| 2, held 2nd | 11.8% | 33.1K | -18.3% | -2.3 points | |
| 3, held 3rd | 9.7% | 27.1K | 0% | +0.3 points | |
| 4, held 4th | 6.5% | 18.1K | 0% | +0.2 points | |
| 5, held 5th | 0.21% | 590 | -18.1% | 0 points |
1.
Grohe71.8%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share +1.9 points.
2.
Felton11.8%
Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.3 points.
3.
Caroma9.7%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Elementi
6.5%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Methven0.21%
Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.
Compare search popularity between Felton and its closest rivals
Every comparison with Felton
4 comparisons
How has branded search demand for Felton changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Felton worldwide held steady at 33.1K.
- Across the 12 months ending September 2026, Felton’s estimated Share of Search among bathroom and tapware brands worldwide increased from 10.2% to 11.8%.
- Across the 12 months ending September 2026, Felton’s estimated Share of Search among bathroom and tapware brands worldwide peaked at 14.3% in June 2026 and was lowest at 8.6% in February 2026.
How did search popularity change for bathroom and tapware brands worldwide in September 2026?
5 changes

In September 2026, Grohe gained estimated Share of Search among bathroom and tapware brands worldwide, from 69.9% to 71.8%.

In September 2026, Felton lost estimated Share of Search among bathroom and tapware brands worldwide, from 14.1% to 11.8%.

Estimated monthly branded searches for Caroma worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Estimated monthly branded searches for Elementi worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

Estimated monthly branded searches for Methven worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
How is Felton measured?
Brandwave collects information about searches that people make online using Felton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- felton
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