Brandwave

How popular isOsaki?

In September 2026, people searched for Osaki by name about 18,100 times worldwide, about the same as the previous year. These searches made up 1.5% of all global massage chair brand searches, placing Osaki sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about massage chair brands, Osaki appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Osaki is the sixth most searched of 9 competitors and the most recommended in AI answers.

  1. PanasonicShare of searches 69.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. CowayShare of searches 13.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. OsimShare of searches 6.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OgawaShare of searches 5.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. OsakiShare of searches 1.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top massage chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Osaki appeared in all five answers. Osaki is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Osaki1st
  2. Human Touch2nd
  3. Fujiiryoki3rd
  4. Infinity4th
  5. Panasonic5th
  6. Ogawa6th
  7. Coway–
  8. Osim–
  9. HoMedics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Osaki5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Human Touch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Infinity3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fujiiryoki2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ogawa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Osim0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HoMedics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about massage chair brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which massage chair brands compete with Osaki?

Osaki against massage chair brands worldwide, by month

Share of searches by month for Panasonic, Coway, Osim, Ogawa, HoMedics, Osaki. The figures are in the table below the chart.

View monthly share of searches table
MonthPanasonicCowayOsimOgawaHoMedicsOsakiHuman TouchInfinityFujiiryoki
Oct 202568.3%13.7%6.1%6.1%2.7%1.5%0.67%0.67%0.2%
Nov 202566.7%13.4%7.3%4.9%4%1.8%0.8%0.8%0.24%
Dec 202566.8%11%7.3%6%4.9%2.2%0.8%0.8%0.24%
Jan 202666.3%13.3%6%6%3.3%2.7%1.5%0.8%0.23%
Feb 202674.3%10%5.5%4.5%2.5%1.7%0.74%0.6%0.18%
Mar 202668.6%13.8%6.2%5%2.8%1.5%1.2%0.68%0.2%
Apr 202671.6%11.8%6.5%4.3%2.4%1.6%0.58%1.1%0.17%
May 202671.2%11.8%6.4%5.3%2.4%1.3%0.86%0.58%0.21%
Jun 202668.1%13.7%6.1%6.1%2.2%1.8%1%0.67%0.24%
Jul 202668.5%13.7%6.2%5%2.3%1.8%1.5%0.67%0.24%
Aug 202667.1%13.5%7.4%4.9%2.2%3.3%0.66%0.66%0.24%
Sep 202669.4%13.9%6.2%5.1%2.3%1.5%0.68%0.56%0.24%

  1. 1.Panasonic

    69.4%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Coway

    13.9%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Osim

    6.2%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  4. 4.Ogawa

    5.1%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.HoMedics

    2.3%

    Moved from 6th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Osaki

    1.5%

    Moved from 5th to 6th. 18.1K estimated branded searches, -55.3% vs prior month. Share -1.8 points.

  7. 7.Human Touch

    0.68%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Infinity

    0.56%

    Held 8th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  9. 9.Fujiiryoki

    0.24%

    Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Osaki and its closest rivals

Every comparison with Osaki

8 comparisons

How has branded search demand for Osaki changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Osaki worldwide held steady at 18.1K.
  • Across the 12 months ending September 2026, Osaki’s share of searches among massage chair brands worldwide peaked at 3.3% in August 2026 and was lowest at 1.3% in May 2026.

How did search popularity change for massage chair brands worldwide in September 2026?

6 changes

  1. In September 2026, Panasonic gained share of searches among massage chair brands worldwide, from 67.1% to 69.4%.

  2. In September 2026, Osaki lost share of searches among massage chair brands worldwide, from 3.3% to 1.5%.

  3. In September 2026, Osim lost share of searches among massage chair brands worldwide, from 7.4% to 6.2%.

  4. In September 2026, HoMedics rose from 6th to 5th among massage chair brands worldwide.

  5. Estimated monthly branded searches for Fujiiryoki worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

  6. Estimated monthly branded searches for Infinity worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are Osaki’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Osaki’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • osaki massage chair

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How the Brand Demand Index is measured

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