Arm and Hammer vs Dropps:Which is searched more?
In September 2026, Arm and Hammer had more branded searches than Dropps among detergent Pods brands worldwide. Arm and Hammer was estimated to have 45.9K branded searches compared to Dropps’ 27.4K, and held a 5.2% Share of Search versus Dropps’ 3.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Arm and Hammer or Dropps?
Compare the detergent pods brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arm and Hammer, Dropps. The figures are in the table below the chart.
View monthly share of search table
| Month | Cascade | Gain | Persil | Arm and Hammer | Dropps | Finish | Tide |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 36.5% | 16.4% | 4.6% | 3.4% | 2.7% | <0.01% |
| Nov 2025 | 36.8% | 36.8% | 16.5% | 3.8% | 3.4% | 2.7% | <0.01% |
| Dec 2025 | 40.5% | 33.1% | 14.8% | 4.1% | 4.5% | 3% | <0.01% |
| Jan 2026 | 44.3% | 29.6% | 16.2% | 3.8% | 3.4% | 2.7% | 0.01% |
| Feb 2026 | 42.2% | 28.2% | 18.9% | 4.3% | 3.2% | 3.1% | 0.01% |
| Mar 2026 | 40.2% | 26.9% | 21.9% | 5% | 3% | 3% | 0.01% |
| Apr 2026 | 47.1% | 25.7% | 17.3% | 4.8% | 2.8% | 2.3% | 0.01% |
| May 2026 | 47.1% | 25.7% | 17.3% | 4.8% | 2.8% | 2.3% | 0.01% |
| Jun 2026 | 48.5% | 26.5% | 14.5% | 5.1% | 3% | 2.4% | 0.02% |
| Jul 2026 | 53.5% | 23.9% | 13.1% | 4.5% | 2.8% | 2.2% | 0.01% |
| Aug 2026 | 52% | 23.2% | 15.6% | 4.3% | 2.8% | 2.1% | 0.02% |
| Sep 2026 | 42.1% | 28.1% | 18.9% | 5.2% | 3.1% | 2.5% | 0.02% |
How has the Arm and Hammer and Dropps comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Dropps took it in December 2025, Arm and Hammer took it in January 2026.
- Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among detergent Pods brands worldwide moved from 4.6% to 5.2%, and its estimated monthly branded searches held steady at 45.9K.
- Across the 12 months ending September 2026, Dropps’ estimated Share of Search among detergent Pods brands worldwide moved from 3.4% to 3.1%, and its estimated monthly branded searches moved from 33.9K to 27.4K.
How did search popularity change for detergent Pods brands worldwide in September 2026?
2 changes
In September 2026, Arm and Hammer gained estimated Share of Search among detergent Pods brands worldwide, from 4.3% to 5.2%.
Estimated monthly branded searches for Dropps worldwide fell 19.1% over 12 measured months, from 33.9K to 27.4K in September 2026.
Other head-to-heads among detergent Pods brands
How each brand is measured
Brandwave collects information about searches that people make online using Arm and Hammer’s and Dropps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arm and Hammer
2 branded search terms
- arm and hammer
- arm hammer
Dropps
5 branded search terms
- dropps
- dropps detergent
- dropps laundry
- dropps laundry detergent
- laundry dropps
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