Brandwave

Laundry pod brands:Which brands are most popular in search?

In August 2026, Ariel was the most searched among laundry pod brands worldwide, with an estimated 673K branded searches and 62% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ariel62%
  2. Gain22.7%
  3. Persil15.2%
  4. Omo0.07%
  5. Tide0.02%

Follow laundry pod brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the laundry detergent brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among laundry pod brands worldwide, by month

Share of Search by month for Ariel, Gain, Persil. The figures are in the table below the chart.

View monthly share of search table
MonthArielGainPersilOmoTide
Oct 202560.7%27.1%12.2%0.04%<0.01%
Nov 202555.8%30.5%13.7%0.04%<0.01%
Dec 202560.7%27.1%12.2%0.05%<0.01%
Jan 202668.2%20.5%11.2%0.04%<0.01%
Feb 202670.8%17.4%11.7%0.04%<0.01%
Mar 202664.8%19.4%15.8%0.06%<0.01%
Apr 202662%22.7%15.2%0.05%0.01%
May 202662%22.7%15.2%0.07%0.01%
Jun 202663.8%23.3%12.8%0.06%0.02%
Jul 202663.8%23.3%12.8%0.06%0.01%
Aug 202662%22.7%15.2%0.07%0.02%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Ariel

    62%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.Gain

    22.7%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Persil

    15.2%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +2.4 points.

  4. 4.Omo

    0.07%

    Held 4th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  5. 5.Tide

    0.02%

    Held 5th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among laundry pod brands worldwide?

In August 2026, Ariel was the most searched among laundry pod brands worldwide, with an estimated 673K branded searches and 62% estimated Share of Search within this set. Gain is in 2nd place, 39.4 percentage points behind at 22.7% Share of Search.

Global laundry pod brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ariel60.7% → 62%70.8%Feb 202655.8%Nov 20251st
Gain27.1% → 22.7%30.5%Nov 202517.4%Feb 20262nd
Persil12.2% → 15.2%15.8%Mar 202611.2%Jan 20263rd
Omo0.04% → 0.07%0.07%May 20260.04%Nov 20254th
Tide<0.01% → 0.02%0.02%Jun 2026<0.01%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ariel’s estimated Share of Search among laundry pod brands worldwide increased from 60.7% to 62%.
  • Across the 11 months ending August 2026, Gain’s estimated Share of Search among laundry pod brands worldwide decreased from 27.1% to 22.7%.
  • Across the 11 months ending August 2026, Persil’s estimated Share of Search among laundry pod brands worldwide increased from 12.2% to 15.2%.
  • Across the 11 months ending August 2026, Ariel’s estimated Share of Search among laundry pod brands worldwide peaked at 70.8% in February 2026 and was lowest at 55.8% in November 2025.
  • Across the 11 months ending August 2026, Gain’s estimated Share of Search among laundry pod brands worldwide peaked at 30.5% in November 2025 and was lowest at 17.4% in February 2026.
  • Across the 11 months ending August 2026, Persil’s estimated Share of Search among laundry pod brands worldwide peaked at 15.8% in March 2026 and was lowest at 11.2% in January 2026.
  • Across the 11 months ending August 2026, Omo and Tide held steady: their estimated Share of Search among laundry pod brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for laundry pod brands worldwide in August 2026?

  1. In August 2026, Persil gained estimated Share of Search among laundry pod brands worldwide, from 12.8% to 15.2%.

  2. In August 2026, Ariel lost estimated Share of Search among laundry pod brands worldwide, from 63.8% to 62%.

  3. In August 2026, Gain lost estimated Share of Search among laundry pod brands worldwide, from 23.3% to 22.7%.

  4. Estimated monthly branded searches for Tide worldwide rose 240% over 11 measured months, from 50 to 170 in August 2026.

  5. Estimated monthly branded searches for Omo worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free